AMMANII is a handcrafted jewelry brand rooted in storytelling, cultural symbolism, and the belief that adornment can connect women across borders. Each piece serves as both ornament and narrative—honoring heritage, identity, and feminine strength.

Product design, content creation, campaign direction, storytelling, cultural research, brand messaging.

Transform a values-driven brand into tangible products and compelling narratives that reflect cultural symbolism and emotional depth—while resonating with modern, globally conscious consumers.

Developed jewelry concepts based on historical motifs, Egyptian iconography, and feminine archetypes. Created product storytelling that communicated each piece’s symbolic meaning, from protection to transformation. Directed content and visuals that elevated AMMANII’s identity as both luxurious and deeply personal.

Delivered a product and content system that helped AMMANII unify its vision across collections and campaigns. Strengthened customer connection through meaningful storytelling and created a distinct visual and emotional language that set the brand apart in the luxury jewelry space.