DON’T CHASE YOUR MARKET, MAKE YOUR MARKET.

Classified

Exhibit A / Sell-through Verified

01

$7.2M Nestlé / Starbucks Through Costco. One of five on the core team.

02

$7M iPACK In six months, then reordered in three colorways.

03

$10M Member's Mark Sam's Club swimwear, across a team of ten.

04

$5M Re(Frame) In orders before the product hit the floor.

Filed 09.02.26 / Record retained

EST. ET. CHAoS

The Present Day Future is a brand and product development firm that builds identities and products capable of evolution, because what we create today shapes the future.

One Love

Physical Experience Design, Marketing.

See The Case Study
Starbucks

Product Development

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FIIX Gum

Brand Strategy, Web Development, Product Development, Packaging

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William & Sonoma

Product Development

See the Case Study

Select Case Studies

2020-2026

OPERATIONS FILE: 001

Product + Experience

Product Strategy & Development

Naming & Nomenclature

Packaging Design

Experiential & Activation Design

Go-To-Market & Launch

Exhibit B / Engagement record Section 01 of 03

Select Surviving Clients

Declassify Reclassify

Choose wisely, not widely

Section 01

Brands and Borrowed Names

Some we built. Some we were trusted with.

OPERATIONS FILE: 002

Creative + Expression

Visual Identity Systems

Brand Narrative & Messaging

Web Design & Build

Campaigns & Content

Art Direction

From Idea to Artifact.

Branding to product development to creative direction and execution. Engage us for a single project or embed us as part of your team: project, retainer, or fractional.

METHODOLOGY DECLASSIFIED

Shade Tactics is its own practice. Dive into the full framework, the archetypes, and the philosophy behind the work.

Does Your Brand Have a Soul?

Modern brand strategy is lazy. People are complicated and good brands are too. Shade Tactics builds a brand psyche, not a personality: using five archetype-governed components that map a brand's identity, then we weaponize it: unconscious cues, color psychology, propaganda techniques, symbols that bypass the rational mind and speak straight to the limbic system. Some call it manipulation. We call it strategy.