Williams Sonoma: Classic Meets Custom.

Williams Sonoma is a heritage American brand that has elevated the way people cook, live, and gather for over 65 years. Founded in 1956 in Sonoma, California, the brand started as a specialty cookware shop—and grew into a lifestyle icon known for its blend of culinary expertise, timeless design, and uncompromising quality.

  • Williams Sonoma and Pottery Barn are legacy lifestyle brands known for timeless design and premium home goods. This project focused on transforming everyday drinkware into an elevated, customizable experience rooted in personal expression and design integrity.

  • Brand strategy, creative direction, product customization program, and visual system for hydration collections across Williams Sonoma and Pottery Barn.

  • Consumers increasingly view drinkware as a lifestyle accessory—not just a utility. The goal was to reframe hydration through a design-forward lens while introducing personalization that felt premium, seamless, and on-brand.

  • Developed a visual and strategic framework that positioned hydration as a reflection of personal style. Led creative direction across both brands with distinct yet aligned aesthetics. Built a customization program that allowed customers to tailor their pieces—bringing emotional resonance to functional products.

  • Launched a design-driven hydration collection with an intuitive customization experience that enhanced both customer connection and product value. Strengthened each brand’s position in the market by blending tradition with innovation and turning everyday drinkware into a lifestyle statement.