Family Swim
- 01Full identity system, ground up
- 02Brand strategy and positioning
- 03Product strategy across two collections
- 04Packaging, unboxing and instruction design
- 05Production ready art across the full line
- 06Retail environments. PDQ, Walmart endcap, tradeshow
- 07Complete content program, produced and delivered
- 08Sell-in materials and buyer presentation
The hardware was locked. Tooling was committed, the floor date was fixed, and the only variable left in the building was the brand.What it looked like when we got there is the part nobody gets to see yet.
Identity, strategy, packaging, instructions, retail environments and production ready art across 22 SKUs. Then a complete 162 asset content program, delivered inside the same window, so every listing and every endcap had something to sell with on day one.Under six months reads generous. That was not six months of runway, it was six months of calendar.
Walmart came back at five million in buy-in, before a single unit reached a shelf.There was a number before this one. It was not five.
Built the brand a psyche, not a personality. Five roles, one belief underneath all of them.Personality is what you pick when you haven't decided what you're against yet.
Built to be the most powerful smart glass at $100. From the lid lifting to the first photo, nothing in the hand says compromise.A hundred dollar product gets four seconds before someone decides what it's worth. We designed all four.
A brand you'd like to remember. That was the whole brief.Turns out the fastest way to a purchase order is giving the buyer something to repeat in the next meeting.
