BaubleBar is a fashion jewelry and accessories brand known for its playful, trend-forward style. The project focused on developing a new line of customizable products that could deepen customer connection and enhance gifting potential.

Product concepting, design direction, vendor sourcing, personalization strategy, and go-to-market support.

Create a new suite of personalized accessories that aligned with BaubleBar’s vibrant brand identity while offering customers more emotionally resonant and giftable options—without sacrificing scalability or affordability.

Researched trends and user behaviors to identify high-impact opportunities for personalization. Led concept and material development, coordinated vendor prototyping, and helped build a backend-friendly customization system. Supported internal teams with launch strategy and SKU structuring across sales channels.

Successfully introduced a new range of customizable products that increased engagement, repeat purchase behavior, and emotional resonance with BaubleBar’s core audience. Strengthened the brand’s reputation as a leader in fun, fashionable, and highly personal accessories.