Bloom is a legacy cannabis brand known for its curated strains, bold identity, and commitment to accessibility. This project focused on the launch of BLOOM ROLL—a premium pre-roll designed to stand out in a crowded market and deliver instant brand recognition.

Packaging design, creative direction, display strategy, and visual identity refinement for BLOOM ROLL.

Design packaging that commands attention in dispensaries while staying true to Bloom’s established identity. The product needed to feel premium, rebellious, and approachable—without getting lost in a sea of sameness.

Built a packaging system using Bloom’s signature red-and-white palette to create instant visual recall. Integrated bold typography, clear windows for transparency, and a mix of matte and gloss finishes for a tactile, high-impact feel. Extended the design into retail displays to ensure presence from shelf to counter.

Launched a standout product line that elevated Bloom’s pre-roll offering and reinforced its positioning as a trusted, community-rooted brand. BLOOM ROLL packaging now functions as a visual anchor in-store—driving engagement, sales, and deeper customer recognition.