Freeman Seattle: Weather Well.

Freeman began with a simple act of love—a raincoat, hand-sewn in a Seattle apartment, crafted not just to weather storms, but to honor a place and a way of life. What started as one coat has grown into a full collection of everyday essentials, each piece rooted in the Pacific Northwest and made with intention.

Freeman is a Seattle-based clothing company specializing in handcrafted raincoats, shirts, and everyday apparel.Established in 2010, the brand emphasizes made-in-the-USA craftsmanship, beginning with their signature raincoats and expanding into flannel shirts, vests, and other timeless staples.
Creative direction, brand strategy, and content creation to refine Freeman's visual identity, storytelling, and overall market positioning.
To amplify Freeman’s distinct ethos of quality craftsmanship, local production, and sustainable practices, ensuring deeper resonance with their target audience and strengthening their brand presence.
Developed a cohesive brand narrative, curated authentic visual content, and strategically aligned messaging across all platforms. This approach highlighted Freeman’s heritage, commitment to local craftsmanship, and dedication to producing timeless apparel.
Elevated Freeman’s storytelling, resulting in a strengthened brand identity that resonates more deeply with consumers who value quality, sustainability, and local production.