Groomie: Built for Close Calls.

Groomie is a men’s grooming brand focused on high-performance head-shaving tools, best known for their signature product, the BaldiePro™ rotary shaver. Their products combine sleek design with advanced technology to deliver a smooth, efficient, and comfortable shaving experience for bald and buzzed styles.

  • Groomie transformed its identity with a cinematic campaign that combined precision grooming with the mystique of spycraft.

  • Led brand strategy, creative direction, art direction, and campaign development for Groomie’s BaldiePro™, positioning it with a sleek, espionage-inspired visual language.

  • The brand needed to break through a saturated grooming market while appealing to bald and buzzed consumers seeking both performance and style.

  • Introduced a high-contrast, noir aesthetic and 007-inspired narrative that framed the BaldiePro™ as a tactical grooming instrument—refined, bold, and unforgettable.

  • The campaign elevated Groomie’s market presence, strengthened brand recognition, and established a clear visual and emotional identity in the premium grooming space.