Party Pants: Become a legend from the waist down.

Party Pants is a Southern California–based apparel brand that designs casual wear with a playful, offbeat edge—best known for their ultra-comfy shorts featuring original prints, stretch waistbands, and built-in bottle openers. Born from a surf-and-sun lifestyle, the brand doesn’t take itself too seriously, blending relaxed fits with tongue-in-cheek details that keep things light, fun, and ready for whatever the day (or night) brings.

  • Party Pants is for the guy who brings the weekend with him. Built around laid-back fits, custom prints, and just the right amount of irreverence, the brand turns everyday basics into a good time—no RSVP required.

  • Brand strategy, product design, textile design, eCommerce development, content creation, marketing (paid and organic), lifecycle flows (email & SMS), influencer and retail strategy, tradeshow and sales assets.

  • Shift Party Pants from a novelty shorts brand into a full lifestyle brand with a clear voice, repeatable product structure, and long-term growth strategy—without losing the humor and casual attitude that made it recognizable.

  • Developed a cohesive brand system that connected product design, messaging, and content across all channels. Created custom prints, refined fits, and expanded the product line while establishing consistent digital and physical brand experiences—from email flows and Instagram strategy to retail merchandising and trade show activations.

  • Party Pants evolved into a recognizable lifestyle brand with an ownable identity and steady retail growth. The brand gained traction with new audiences, increased retention through tailored lifecycle campaigns, and improved wholesale relationships with clearer seasonal storytelling and a more structured product offering.