Prometheus Design Werx (PDW) is dedicated to creating superior-grade goods tailored for individuals who are adventurous, self-reliant, and inclined to forge their own paths. Their product range encompasses apparel, soft goods, everyday carry (EDC) tools, and various accessories, all designed with a focus on functionality and durability.

PDW sought to better communicate their philosophy, product purpose, and brand ethos to a growing and highly engaged community. While they had a clear vision and quality products, they needed a strategic narrative system to translate their internal values into customer-facing messaging without losing the edge or precision they’re known for.

To deepen consumer connections through emotional storytelling while clearly communicating product benefits.

Developed a modular brand narrative and archetype-based communication framework that gave PDW clarity around voice, positioning, and customer relationships. Defined a messaging system that linked their product ecosystem to broader concepts like preparedness, intentional living, and mastery. Delivered strategic language to help PDW talk about why their products exist—not just what they do.

• Created a strategic narrative that connected the brand’s core values to its product categories.

• Developed customer archetypes to support targeted messaging and long-term brand storytelling.

• Built a flexible system PDW could use internally to align product storytelling, campaigns, and content.

• Helped position PDW not just as a gear brand, but as a philosophy carried through design.