Quest is one of the most recognizable names in high-protein, low-carb snacks—known for turning everyday cravings into functional food. The project focused on refining their packaging and visual language to better balance nutritional authority with indulgent appeal.

Art direction, packaging design, visual identity refinement, and retail optimization.

Communicate Quest’s nutritional benefits (high protein, low sugar, low net carbs) without sacrificing the flavor-forward, crave-worthy feel that draws consumers in. The brand needed packaging that worked across SKUs, stood out on shelf, and reflected its place as both a performance brand and a pantry staple.

Directed a packaging system that highlighted key macros while dialing up sensory cues—melty textures, bold colors, and clear flavor signposting. Balanced functional information with visual indulgence, ensuring every wrapper told the story of better-for-you satisfaction. Built consistency across a growing product line without losing flexibility.

Helped reinforce Quest’s dominance in the functional snack space with packaging that converted both in-store and online. The refined visual language created stronger consumer recognition, improved shopability, and reinforced the brand’s identity as the go-to for guilt-free indulgence with real nutritional substance.