Rest® is a bedding company specializing in science-backed home textiles designed to enhance sleep quality. Known for their award-winning Evercool® line, Rest® offers products like cooling comforters, sheets, and pillowcases that regulate temperature and wick away moisture, ensuring a comfortable and restful night's sleep.

Brand strategy, creative direction, art direction, color story development, and archetype-based personality profiling.​

In a competitive bedding market, Rest® needed to establish a distinct brand identity that communicated its innovative approach to sleep solutions and resonated with consumers seeking both comfort and technology-driven products.

• Brand Strategy: Developed a comprehensive brand strategy that positioned Rest® as a pioneer in sleep innovation, emphasizing the fusion of science and comfort in their product offerings.​

• Creative Direction & Art Direction: Crafted a cohesive visual and narrative style that highlighted the brand's commitment to quality sleep, incorporating serene imagery and clean design to evoke a sense of tranquility and restfulness.​

• Color Story Development: Curated a calming color palette inspired by natural elements, reinforcing the brand's focus on relaxation and well-being.​

• Archetype-Based Personality Profiling: Identified and integrated brand archetypes that aligned with Rest®'s mission, creating a relatable and trustworthy brand persona that appeals to health-conscious consumers.​

Successfully transformed Rest® into a recognizable and trusted name in the bedding industry, with a clear and compelling brand identity that differentiates it from competitors. The strategic branding efforts contributed to increased consumer engagement and positioned Rest® as a leader in innovative sleep solutions.​