VLVT is a luxury razor brand developed with Cardi B—designed to transform shaving from a routine into a ritual. Equal parts performance and personality, VLVT redefines self-care with bold aesthetics and precision design.

Product design, brand development, creative direction, art direction, packaging, 3D renders, content creation, and digital assets.

Create a razor brand that reflects Cardi B’s unapologetic identity while delivering a product that feels elevated, effective, and luxurious. The brand needed to stand out in a category defined by function—and often lacking flair.

Designed a razor system that merges ergonomic precision with sculptural elegance. Built a bold, sensual brand world through visuals, color, and content direction. Created immersive packaging and digital assets—including 3D renders and campaign imagery—to ensure every customer touchpoint felt rich and intentional.

Launched a fully realized self-care brand that broke category expectations. VLVT entered the market with immediate distinction—blending Cardi’s personal style with a premium product experience that resonated with consumers seeking something both beautiful and functional.