MUTATE is an SEO agency built for evolution—combining adaptive strategy, deep data, and bold identity to transform how brands grow online. Founded by Ako Stark, MUTATE is as much philosophy as it is performance.

Brand strategy, naming, positioning, creative direction, visual identity, type design, customer insight, market research, and storytelling.

In a sea of indistinguishable SEO agencies, MUTATE needed a name, a narrative, and a visual system that reflected its belief in constant reinvention. The goal was to establish authority in the space while rejecting the sameness of traditional agency branding.

Built a full brand architecture around the concept of intelligent transformation. Named the agency MUTATE and developed a strategy rooted in precision, motion, and identity. Created a custom typeface, logo system, and high-contrast visual language. Developed personas, voice guidelines, and strategic messaging that turned complex SEO work into confident, clear storytelling.

Launched a brand that’s impossible to ignore—turning MUTATE into a sharp, ownable presence in a highly competitive category. The new identity reflects both the agency’s tactical depth and its instinct for adaptation, helping attract high-retention clients and set a new standard for what a modern SEO firm can look and sound like.