THE PRESENT DAY FUTURE X GEEKY GAMING

THE EMBLEM

Logos get categorized. Crests get deferred to. This is a crest.

The Griffin fuses terrestrial dominance (lion) with forward vision (eagle) one figure that controls the ground and sees what's coming. Perceived longevity is one of the strongest trust signals available, people don't fact-check it, they feel it. The 26 stars ground origin. Built here. Governed by these principles.

The viewer processes this as a banner, not a brand mark. Different starting position than anything else in the space.

FOR THE BOYS BEEF JERKY

Every Drifter is built in Michigan by hand, which means the quality control is a person, not a system. The 26 stars on the crest aren't patriotism, they're coordinates, the 26th state, where the thing actually gets made.

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MIGHTY MON

It looks like old money enlisted in the military and started a van company. Heritage crests, restrained insignia, colors that feel like they were chosen by someone who reads propaganda theory for fun.

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LAYING THE GROUNDWORK 

Here's what the first 30 days look like — and why every day counts. We don't do fast and forgettable. Across social media, content creation, and web development, shade tactics is doing what it does — driving every decision, every angle, every move we make on your behalf. Days 1–25 are heads-down: strategy, creation, and the delivery of your first comprehensive draft. Days 26–30 are yours: revisions, fine-tuning, and sign-offs. This isn't a timeline we negotiate around — it's the structure that guarantees the quality you hired us for.

    • Every Wednesday at 7am PST (Jona) | 3-26-26

    • Session 1: Product Development

    • Session 2: TOF Content

    • Session 3: Showroom Experience

    • Session 4: …

    • Every Other Thursday at 7am PST (Raina) | 4-2-26

    • 1st Meeting Touch Base | 4-3-26

    • Social Media Manager Training | 5-15-26

    • Launch Omni-Channel Strategy on | 5-1-26

    • Every Wednesday at 8am PST (Chauncy) | 4-1-26

    • Session 1: Outline (Priority Vs. Daily)

    • Session 2: …

    • Final Primara Assets (Physical + Digital)

    • Social Media Management ‘Bandaid’ Strategy | 3-26-26

    • Update All Channels | 4-8-26

    • Full Social Media Audit | 4-3-26

    • Start Engagement List (50 Accounts Per Platform) | 4-1-26

    • Start Engagement | 4-15-26

    • Lead by Raina & Jeremy

    • Schedule Touchbase with Mark Ruttan

    • Website ‘Facelift’ Strategy | 4-15-26

    • Flagship Website Development | 4-15-26

      • Inspiration

      • Competitor

      • CRO Strategy

      • App Integration

    • Discuss Email Strategy with Paul

    • Audit by Yeah, Metatron!

    • 2nd QTR Content Meeting | 4-1-26

    • Discuss Content Strategy

LEVEL UP 

This is not a style guide. It's a governing system. It doesn't specify every decision. It tells you whether a given decision points in the right direction.

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