iPack:
Travel On
iPack is a modern accessories brand built around the idea of intentional carry—where style meets function without compromise. Designed for movement, its signature Puffy Tote blends everyday versatility with elevated design, offering a bold yet practical solution for life on the go.
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A complete brand build executed in under 30 days, positioning iPack as a stylish, functional accessories brand with a clear focus on versatility and everyday utility.
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Brand strategy, creative direction, customer insight, archetype profiling, website design, visual identity, and product positioning.
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Launch a new brand quickly while balancing aesthetics with practical utility—ensuring iPack stood out in a crowded accessories market without sacrificing clarity or cohesion.
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Developed a streamlined brand strategy centered around the concept of “carrying with intention,” anchoring the identity in both fashion and function. Positioned the Puffy Tote as the brand’s hero product, supported by clean, intuitive visual design, tone of voice guidelines, and a responsive website to align with modern consumer expectations.
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Successfully launched iPack within 30 days, establishing a distinct, ownable visual identity and narrative. The brand immediately resonated with its target audience, presenting itself as both elevated and accessible in the travel and everyday carry category.
