DON’T CHASE YOUR MARKET, MAKE YOUR MARKET.
You need a flying MX-330 about as much as you need another brand consultant. I’d argue you need one of them.
5-Axis,
Reimagined.
FIELD REPORT / SEC. 01 / CLASSIFIEDI’m Jonathan Grey. I’ve worked with Zack Selway for over a decade, the last six at Selway Machine Tool, on Selway, Trinity, Haas, Desktop Metal, Hwacheon and other brands inside and outside that portfolio.
That six years is the work I’m proudest of. Two rebrands, two websites, the catalog and sales collateral, renders and animation, and the booths at IMTS and Westec.
I want to do it again here, and tell the Matsuura story bigger and better than anyone has told it in the US.
I’d like to join the Matsuura team.
Hello
FILED 10.16.26 / RECORD RETAINEDFIELD REPORT / SEC. 02 / CLASSIFIED
Strategy, content, and relentless presence.
Zack put a number on what it was worth.
I began working with Selway in 2020, already serving as a creative director elsewhere. Across six years I handled brand strategy and marketing strategy, the Selway and Trinity rebrands, both websites, the full catalog and all sales collateral, renders and animation, aesthetic machine design, the trade show program including the IMTS booth, sales assets and battle cards, video, social, and email and lifecycle marketing built from the ground up.
Zack credits that work, the brand strategy, the marketing, the content and the presence it built for Selway and Trinity, with taking the business from $80 million to $120 million inside the last 3 years.
FILED 10.16.26 / RECORD RETAINEDFIELD REPORT / SEC. 03 / CLASSIFIED
I didn’t learn this in machine tool.
That’s exactly why it works here.
Twenty years in consumer brands, apparel, product and retail, where nobody is obligated to look at you and attention has to be earned every single time. That discipline travels. Brand strategy, content at volume, and storytelling that makes someone feel something about an object before they ever touch it.
I’ve also lived where this work gets made. Shibuya, and Guangzhou. I understand how a Japanese company thinks about craft and how American manufacturing thinks about speed, and I can speak to both without flattening either one.
Matsuura is four generations into building machines people fly across the country to see in person. That story deserves to be told at the level the machines are built.
FILED 10.16.26 / RECORD RETAINEDFIELD REPORT / SEC. 04 / CLASSIFIEDI don’t pitch AI.
I produce with it.
I’m in an active creative partnership with Qreal.ai. Four years working with these tools at ground level, not watching from the sideline. 3D product content, PDP assets, ad creative, instructional video, produced at a volume and a speed a traditional studio can’t match.
Click through and look at the capabilities for yourself. Then imagine what that means for a product line that needs to look as good in a feed as it does on a stand at IMTS.
A lot of that content was AI produced. It’s how I kept Selway and every brand under it in market constantly, at rates that don’t look like agency rates.. The machine at the top of this page is an example.
FILED 10.16.26 / RECORD RETAINEDFIELD REPORT / SEC. 05 / CLASSIFIEDI’m on the West Coast, where a lot of your customers and distributors are, and I’m already on those floors. IMTS, Westec, and the rooms around them.
I’ve been watching what you’re putting out. Precision with Purpose. The MX-850 PC4. Roush Yates building NASCAR engines on four of your machines. Every one of those is a story most of this industry lets die in a press release, and every one of them is the kind of story I know how to turn into something people outside this industry will actually watch.
That’s the work I want, and I would be very good at it.
Let’s schedule an interview.
TO BE CLEAR:
I WANT TO WORK
FOR MATSUURA.
FILED 10.16.26 / RECORD RETAINEDFIELD REPORT / SEC. 06 / CLASSIFIEDBrand Strategy.
There is always room on a good team for someone who strengthens the brand, inside and out. That’s the job I want, whatever it ends up being called.
Ask me the hard questions in person. I’ll bring the rest.
Jona Grey
jona@thepdfgroup.com
FILED 10.16.26 / RECORD RETAINED