We rise by lifting others.
Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group is a brand strategy and product development firm built for the brands of tomorrow. More than branding, we craft identities, engineer strategies, and shape products that move culture. Most brands tell a story. The best ones ask the right questions. A great product isn’t just about functionality, it’s about experience. We create brands and products that are designed to adapt. Because what we create today shapes the future.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
Choose wisely, not widely.
Select Cliente
Deliverables
Clear, actionable outcomes tailored to drive results and exceed expectations, ensuring every project milestone is met with precision.
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The Chief Creative Officer (CCO) serves as the visionary leader responsible for shaping and driving the creative direction of the company. They oversee the development of innovative strategies that align with brand identity and business goals, ensuring cohesive storytelling across all platforms. The CCO leads creative teams, fostering collaboration and inspiring groundbreaking ideas in design, marketing, and product development. By staying ahead of industry trends, the CCO ensures the organization delivers unique, impactful, and forward-thinking solutions that resonate with audiences and elevate the brand.
Available once per week to collaborate directly with the founder.Provide strategic guidance on shaping all brands within the Commerce Masterminds™.
Lead contributor to product development and innovation.
Develop and refine ROI strategies for sustainable growth.
Ensure alignment between creative direction and overall business objectives.
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At its core, branding is what your customers see, feel, and experience when they interact with your business. It’s your logo, colors, voice, and personality—all the elements that create recognition and emotional connection.
Brand strategy, on the other hand, is the blueprint.. It defines who you are, what you stand for, your target audience, and how you’re positioned in the market. It ensures that every decision, from visuals to messaging, is intentional and aligned with your business goals.
Together, branding and brand strategy differentiate you in a crowded market, build trust, and create lasting customer loyalty. A brand is not a logo — building a brand is the building the ability to connect.
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Product development is the process of designing, creating, and improving products that solve real problems or fulfill needs in a meaningful way. It’s where creativity meets functionality, combining innovation with practicality to deliver value to customers. From initial concept to final launch, every detail is focused on building something people truly want and need.
This goes beyond the product itself. Great product development is rooted in understanding the customer, anticipating their challenges, and delivering solutions that are intuitive, effective, and impactful. It’s about more than just features—it’s about creating an experience that resonates.
Ultimately, product development is how ideas come to life and businesses create lasting connections. A well-designed product isn’t just useful—it’s memorable, transformative, and sets you apart in the market.
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Email marketing consulting and support is about crafting strategies and campaigns that build relationships, drive engagement, and deliver results. It’s more than sending emails—it’s about connecting with your audience through personalized, relevant, and timely communication.
This process starts with understanding your business goals, audience, and brand voice. From designing compelling content to optimizing delivery, every aspect is tailored to maximize impact. Whether it’s nurturing leads, boosting sales, or retaining customers, email marketing is a powerful tool to keep your brand top of mind.
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We will spearhead web development, ensuring efficiency and cohesion throughout the process. Our responsibilities include identifying and onboarding the right developer, selecting the most suitable Shopify base theme at an optimal price for the client, and managing key deliverables such as the wireframe, sitemap, and copywriting. Additionally, we will oversee the development of 3D renders (render costs excluded), offer content creation support, and implement CRO strategies to maximize e-commerce performance. Once the brand is fully prepared, we will collaborate with leading SEO specialists, manage PMAX campaigns, and fine-tune the sales funnel to drive sustained growth and profitability.
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Graphic design is communication—the art of conveying ideas, emotions, and messages through visuals. Graphic design consulting and support ensures that every visual element your brand uses is intentional, effective, and aligned with your goals.
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CCO Consulting | All Brands | Value of $12,000 per month
Branding & Strategy | Up to 4 Brands | Value of $80,000 / Fixed Cost
Product Development | Suplay.com | Value of $10,000 / Fixed Cost
Up to 10 Wrestling Singlets
Email Marketing Strategy & Design | Suplay.com | Value of $5,500 per month
4 Campaigns Per Month
Web Development Consulting | HIIK | Value of $14,000 / Fixed Cost
Lead HIIK Website Development
Graphic Design Lite | Up to 4 Brands | Value of $8,000 per month
4 Web Banners Per Month
Email Content Support
All supporting Prints & Artwork for HIIK
Laser Engraving tracing support (Up to 6 Months)
Total Monthly Cost: $25,500 of Value
Total Fixed Cost: $104,000 of Value
Grand Total (12 months + fixed costs): $410,000 of Value
Shade Tactics Timeline
Week 1 (Onboarding)
Set expectations, timelines, and
communication channels.
Month 1
February - MarchSuplay
Month 2
march - aprilHard II Kill
Month 3
april - mayMorgan Headgear
Month 6
july - augustHard II Kill Brand Review/Adjustments
Month 4
may - juneCommerce Masterminds
Month 5
june - julySuplay Brand Review/Adjustments
"Alone we can do so little; together we can do so much." – Helen Keller
Partnership Details
Collaboration is at the heart of our success. This section outlines the key roles, responsibilities, and benefits of our partnership. Together, we’ll explore how shared goals lead to extraordinary outcomes.
Overview
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As active partners, we require equity in each brand we contribute to building. This equity is directly tied to the value of our consulting and brand development services, creating a fair and transparent foundation for collaboration. Our equity model ensures a vested interest in the growth and success of each brand, fostering a deep sense of responsibility and dedication to its long-term value. By aligning our expertise and resources with the brand’s goals, we go beyond providing services—we become true stakeholders in building a sustainable and thriving future for the brand.
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We believe in shared success. As part of our partnership model, we participate in profit sharing, ensuring our incentives are aligned with the growth and profitability of each brand. Profit share will be tied to significant benchmarks, customized for each entity, and structured as either a percentage of gross revenue or a percentage of each product sold in the form of a royalty. To allow for reinvestment and sustained growth, no profit will be shared during the first year, ensuring a strong foundation for long-term success.
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Royalties on items developed are a vital mechanism for recognizing the unique value each stakeholder brings to the table. They ensure that creators, designers, and brand licensors are fairly compensated for their expertise and vision.
By basing royalties on the sales performance of developed items, this model creates a win-win scenario:
For creators: Guaranteed ongoing rewards tied to the success of their contribution.
For partners: Access to exclusive assets that enhance marketability and drive consumer interest.
This approach incentivizes innovation, strengthens partnerships, and ensures sustained growth over the life of a product. Whether measured by gross revenue or net profit, royalties reflect the power of collaboration in the world of consumer goods.
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To ensure seamless collaboration, we require a small base fee to cover the cost of engagement. This fee allows us to take over all graphic deliverables, including but not limited to website updates, designing email campaigns, and providing ongoing graphic support. This ensures high-quality execution and consistency across all creative assets.
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Equity
Suplay.com | 15% Equity
Morgan Headgear | 15% Equity
Hard II Kill Tactical | 25% Equity
Profit Share
Suplay.com | 15% of Net Profit Starting in June 2026
Royalaties
New Items Developed | 10% Royalty Per SKU
Hard II Kill Tactical | 10% Royalty Per Transaction
Engagement
$4,000 Per Month
Duration
6 Month Contract | January 1st, 2025 to June 1st, 2025
"Knowledge is power, but understanding is everything." – Anonymous
Dashboard Vitae
This section serves as a dynamic hub to review our work, exchange key assets, and document progress. By centralizing these efforts, we ensure clarity and alignment as we move forward. Collaboration here fosters transparency and keeps every milestone within reach.
Commerce Masterminds
Dashboard
Brands
Commerce Masterminds
Suplay Ecommerce
Morgan Headgear
Hard II Kill
Brand Incubator
"Dream big. Start small. But most of all, start." – Simon Sinek
Next Steps
With a clear understanding of where we stand, it’s time to move forward. This section provides the first actionable steps to propel us toward our goals. Together, we’ll turn potential into progress, one step at a time.
Discuss and Finalize Terms
Sign NDA, MSA & SOW by January 1st, 2025