Shade Tactics

Most branding frameworks rely on fixed archetypes, where brands choose a single persona and stick with it. However, real people are complex—they change over time, adapt, and respond to external forces. A brand should do the same.

Key Premises of Shade Tactics:

Brands Are Like People – They have layers of personality, strategy, and perception.

Brands Must Evolve – The external world changes, and so should brands.

The Soul of a Brand is Multi-Dimensional – A brand’s core remains constant, but other elements shift.

Shade Tactics for Lev Design (24-bit)

Shade Tactics for Vadim (4-bit)