We rise by lifting others.
Build Relationships that Last
Great relationships are the foundation of everything we do. Built on trust, respect, and shared goals, they’re what make lasting partnerships not just possible, but successful. Together, we create something meaningful—something that lasts. We bring the future to the present day.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
Choose wisely, not widely.
Select Cliente
The only source of knowledge is experience.
Relevant Experience
With over 20 years of expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to Selway Machine Tool X Trinity Automations goals.
Starbucks
What: Hydration and gifting product development, product innovation, content creation, packaging design, big box program strategy, production, sourcing, retail and Amazon sales strategy.
Why: To expand Starbucks' market share, drive revenue growth in retail and e-commerce channels, and enhance customer engagement through innovative product experiences.
Museum
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.
Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.
WKND
What: Building strategies, developing branding, crafting creative direction, and overseeing the execution of campaigns and visual identities for WKND Digital.
Why: Strategic branding and creative direction are critical for establishing a clear market position, driving engagement, and fostering long-term growth. The focus on cohesive, innovative strategies ensures brands resonate with their target audience and stand out in a competitive landscape.
NuEthix
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
Why: To establish Nuethix as a trusted authority in health and wellness, increasing brand loyalty and market share with a refined identity and impactful storytelling.
VLVT by CardiB
What: Brand Id, product development, content development, audio production.
Why: Brand identity, product development, content development, and audio production work together to create a unified and engaging brand experience. This combination ensures consistency across touchpoints, enhances product appeal, and fosters a deeper emotional connection with the audience.
Williams Sonoma
What: Product development, packaging design, product innovation, personalization and customization program development.
Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.
Mutate
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.
Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.
The Bomb Co.
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.
Viome
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
Why: To position Viome as a leader in personalized health insights, driving customer trust and business growth through clear messaging and engaging content.
Soundwear
What: Brand Id, product development, content development, audio production.
Why: Brand identity, product development, content development, and audio production work together to create a unified and engaging brand experience. This combination ensures consistency across touchpoints, enhances product appeal, and fosters a deeper emotional connection with the audience.
Focus where it’s needed.
We truly enjoyed working with Zack at Selway Machine Tool Co. x Trinity Automation in 2020 Through 2022. We are excited about the really focusing solely on Trinity Automation and giving it the presence it deserves and are thrilled to be part of turning the vision into reality!
Our approach zeroes in on what truly matters, channeling energy and resources into the areas that will move the needle the most. We start with strategy, crafting a focused, intentional plan as the foundation. From there, we layer in the extras—those thoughtful, impactful touches that elevate the experience and drive results. It’s about prioritizing what counts while never losing sight of the details that make the work exceptional.
Below, you’ll find the recommended services. While not everything needs to be implemented right away, each step is carefully planned to support a successful brand launch.
"A brand needs more than a personality. It needs a soul. "
– Raina (Birdie) Dayne
SHADE TACTICS
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5 Shade components (Shroud, Helm,
Anchor, Darkling, Echo) defined and documented. -
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Recommended Services
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Concentrating our efforts on a single brand initially is the most strategic approach.
Deliverables:
Creative Direction + Graphic/Render Support
Updating Trinity Renders
Creating Banners, Brochures, Signage
Reformating Artwork Size for Emails
Internal Sales Support (Animated Battle Cards + Content not included)
Private Label Strategy
E-commerce Front-End Design Support
HubSpot Web Development (No Coding)
Automation Machine Configurator Support
HubSpot Build a Quote Tool Development (No Coding)
1 Consultation Call Per Week
Minimum of 3 month commitment.
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Brand Foundation
Brand Positioning & Strategy
Brand Identity & Sensory System
Messaging & Storytelling
Digital & Content Strategy
Micro-Communities & Engagement
Customer Experience & Brand Activation
Archetypal Execution & Adaptation
Brand Lifecycle & Longevity
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Premium Digital Renders
Creating hyper-realistic 3D renders of Automation Machine designs to showcase their details, materials, and craftsmanship in a polished, professional manner. These renders can replace prototype photography and are ideal for pre-launch marketing, e-commerce listings, and social media campaigns. Animated videos can highlight intricate design elements.
Pricing Available Upon Request
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Engagement: $10,800 - 70% Discount = $3,240/month (3-month minimum).
Shade Tactics Lite : $24,000 - 50% Discount = $12,000 | Fixed cost, payable in 6 monthly installments of $2,000.
NEW TOTAL MONTHLY INVESTMENT: $5,240
$19,560 OFF IN SAVINGS
Quality speaks for itself, and a recommendation amplifies it.
"Dream big. Start small. But most of all, start." – Simon Sinek
Next Steps
With a clear understanding of where we stand, it’s time to move forward. This section provides the first actionable steps to propel us toward our goals. Together, we’ll turn potential into progress, one step at a time.
Discuss mutual understanding of desired services.
Sign NDA, MSA & SOW for each process or activity.
Live long and prosper!