Suplay Dashboard
-
Brand Archetype Map
5 Shade components (Shroud, Helm,
Anchor, Darkling, Echo) defined and documented. -
An Archetype ID Codex is a structured reference system that defines and catalogs the unique traits, behaviors, values, and expressions of each archetype within a brand strategy framework—serving as a tactical guide for consistent storytelling, design, tone, and customer experience across all brand touchpoints.
Archetype ID Codex here
-
A Brand Book serves as a comprehensive guide that details a brand's identity, including its core values, personality, visual elements, and communication strategies. It ensures consistency across all brand expressions and helps maintain alignment with the brand's strategic objectives.
Find the Brand Book here
-
A Brand Archive is the practical toolkit—a folder of all the assets like logos, typefaces, color palettes, and design files needed to apply the brand consistently.
Shade Tactics | 4 bit
Shade Tactics is a brand strategy system that gives brands a soul by mapping their identity, behavior, and audience connection through five evolving archetypal components: Shroud, Helm, Anchor, Darkling, and Echo.Assets
Shopify Assets (COMING SOON)
Packaging Assets (COMING SOON)
Postcards (COMING SOON)