Most brands tell a story. The best ones ask the right questions.

We don’t just execute—we ensure everything stays aligned, strategic, and evolving in the right direction. Our engagement fee includes weekly consultations, ongoing brand guidance, and comprehensive strategy oversight to maintain consistency across all deliverables.

• Weekly Consultation Calls – Direct access to our team for insights, strategy, and problem-solving.

• Branding & Positioning – Ensuring a cohesive identity across all touchpoints.

• Strategic Oversight – Keeping campaigns, content, and marketing efforts aligned.

• Cross-Channel Consistency – Unifying messaging and design across web, social, and ads.

• Data-Driven Adjustments – Refining strategies based on analytics and performance insights.

• End-to-End Execution Support – From concept to implementation, we ensure every move serves the bigger picture.

$10,800 / Mo (6-Month Minimum)

Shade Tactics™ is The PDF Group’s proprietary brand strategy framework, designed to give brands more than just a personality—it gives them depth, adaptability, and a soul. Unlike traditional branding models that focus solely on aesthetics or storytelling, Shade Tactics structures brands psychologically and strategically, ensuring they evolve over time rather than becoming obsolete.

Includes strategic storytelling, visual guidelines, customer insight and positioning.

$12,800 up to $58,800

Our packaging services ensure every detail aligns with your brand identity while enhancing the customer experience. From concept to production, we craft high-impact designs that capture attention and reinforce your brand’s presence.

• Custom Product Packaging & Iterations – Strategically designed to stand out and create a lasting impression.

• Dieline Design & Templates – Precision-engineered dielines for seamless production and efficiency.

• Production-Ready Artwork – Print-optimized files ensuring the highest quality final product.

• Unboxing Experience Strategy – Thoughtfully designed packaging that enhances customer delight and retention.

• 3D Mockups & Pre-Production Visuals – Realistic renderings for review and approval before production.

• Print Vendor Coordination – Direct collaboration to streamline production and maintain quality standards.

• QR Code & Interactive Features – Integrated scannable elements to enhance engagement and storytelling.

• Multi-Language Packaging Support – Available for expanded global reach (additional fee applies).

Per Project Investment:

$15,000 – $25,000 per project (based on complexity & scope)

• $15,000 (Standard Package): Custom packaging design, one dieline, production-ready artwork, and vendor coordination.

• $20,000 – $25,000 (Premium Package): Multi-iteration design, multiple dielines, enhanced unboxing strategy, 3D mockups, and interactive elements.

Retainer Option: (For brands with continuous packaging needs)

$12,500 – $15,000 / mo (6-month minimum)

• Includes ongoing packaging updates, production coordination, and new dieline designs for multiple SKUs.

Merchandising

• Product Categorization – Determining the categories (e.g., hard goods, soft goods, electronics, CPG foods) and subcategories (e.g., premium, essential, seasonal).

• Price Point Strategy – Establishing pricing tiers (entry-level, mid-tier, luxury) to attract diverse customer segments.

• SKU Management – Determining the number of products per category, maintaining a balanced inventory, and optimizing SKU performance through demand forecasting and lifecycle management.

Product Range Plan

Core vs. Seasonal Collection:

• Core Products – Timeless designs and staple items that remain consistent across seasons.

• Seasonal/Add-On Products – Trend-driven, limited-time offerings designed to capture market demand.

Breadth & Depth:

• Breadth – Ensuring variety across product categories (e.g., electronics, apparel, accessories, food & beverage).

• Depth – Offering multiple options within each category to suit different customer preferences and price points.

Design Ideation

• CAD Renders – Digital concept sketches of product designs across different categories.

• 3D Modeling – Creating CAD (Computer-Aided Design) files for precise production specifications.

• Material & Component Selection – Identifying appropriate materials, finishes, and structural elements for hard goods, soft goods, and electronics.

Revisions & Refinements

• Design Adjustments – Refining product features based on feedback from clients, testing, or market validation.

• Technical Drawings – Finalizing detailed specifications for manufacturers and suppliers.

Production Preparation

• Packaging Design – Designing boxes, pouches, or branding elements for hard goods, soft goods, electronics, and CPG food products.

Premium Digital Renders

High-fidelity 3D renders highlight product details, materials, and craftsmanship, serving as premium assets for e-commerce and marketing. These renders can replace sample photography and are ideal for pre-launch marketing, e-commerce listings, and social media campaigns. Animated videos can showcase intricate design elements, textures, or functionality.

Product Drop Strategy

Collection Releases:

• Seasonal Drops – Launching new designs tied to seasons, holidays, or consumer trends.

• Limited Editions – Creating exclusivity and urgency with small-batch product collections.

• Collaborations – Partnering with influencers, brands, or retailers to co-create and market unique offerings.

Timing & Frequency:

• Mapping out release calendars (e.g., quarterly, bi-annually).

• Aligning with major retail events (e.g., Black Friday, Back to School, Holiday Season, Product Launch Cycles).

Marketing Coordination:

• Teasers – Pre-launch campaigns on social media to generate anticipation.

• Storytelling – Highlighting the inspiration, craftsmanship, and functional benefits of each product release.

• Exclusivity – Offering VIP or pre-sale access to loyal customers and select audiences.

Product Outreach Strategy

Product Seeding Strategy:

Strategically distributing sample products to influencers, stylists, industry professionals, or key opinion leaders (KOLs) to generate buzz before the official launch. This step leverages social proof and word-of-mouth marketing to build credibility and excitement. The brand may also guide the messaging and timing for these seeding efforts.

Unboxing Strategy:

Designing a brand-aligned unboxing experience that enhances perceived value and encourages organic social sharing, increasing earned media exposure. This includes custom packaging elements (e.g., branded tissue paper, handwritten notes, QR codes leading to exclusive content) that elevate the unboxing moment and drive customer engagement.

$7,800 - $10,800/mo (3 month minimum) based on the depth of involvement, high-touch strategy, and execution required.

Recommended Pricing Strategy

• Strategic Investment – We recommend allocating 15%-25% of monthly projected revenue toward product development, merchandising, and marketing to ensure successful launches and sustained market presence.

• Cost-Effective Execution – By leveraging digital renders, product seeding, and seasonal drops, we optimize resource allocation while maintaining a high perceived value.

• Revenue-Driven Approach – The balance of core and seasonal collections ensures steady revenue flow, while limited-edition releases create urgency and exclusivity, driving higher AOV (average order value) and repeat purchases.

• Long-Term Value – A structured pricing and SKU strategy ensures sustainable growth while adapting to evolving market demands.

We craft compelling brand messaging that engages, informs, and converts across every touchpoint.

• Product Descriptions – Persuasive, on-brand copy that highlights key features and benefits.

• Website Content – Engaging and strategic copy that enhances user experience and drives action.

• Slogans/Taglines – Memorable, impactful phrases that define your brand identity.

• Blog Posts/Articles – Thought leadership and storytelling that build authority and engagement.

• Press Releases – Clear, newsworthy announcements that generate media interest.

• Packaging Text – Messaging that enhances the unboxing experience and reinforces brand identity.

• Sales Pages/Landing Pages – Conversion-focused copy designed to drive engagement and sales

$5,800 / mo (3 Month Minimum)

We create high-performance, visually striking websites that align with your brand and business goals. Our development process ensures seamless functionality, optimized user experience, and long-term scalability.

• Custom Website Development – Tailored designs built for performance and engagement.

• User Experience (UX) & User Interface (UI) Design – Intuitive navigation and visually cohesive layouts.

• E-Commerce Integration – Optimized shopping experiences that drive conversions.

• SEO Optimization – Ensuring visibility with best-in-class search strategies.

• Mobile Responsiveness – A seamless experience across all devices.

• Performance & Speed Optimization – Fast-loading pages for improved user retention.

• Ongoing Maintenance & Updates – Keeping your site secure, functional, and up to date.

Web Development Pricing Tiers
1. Basic Web Presence (For startups & personal brands)

• Price Range: $5,000 – $10,000

• Includes:

  • Custom-designed 5-7 page website

  • Basic UX/UI design

  • Mobile responsiveness

  • SEO-friendly structure

  • Basic contact form

  • Google Analytics setup

2. Standard Business Website (For service-based businesses & small companies)

• Price Range: $10,000 – $25,000

• Includes:

  • Custom-designed 8-15 page website

  • UX/UI design with wireframes

  • Mobile-first development

  • Blog functionality

  • Basic animation & interactivity

  • SEO optimization

  • Performance & speed optimization

  • Custom contact & lead forms

  • CMS setup for easy content updates

3. E-Commerce Website (For brands selling products online)

• Price Range: $20,000 – $50,000+

• Includes:

  • Fully customized Shopify, WooCommerce, or headless e-commerce setup

  • Advanced UX/UI design tailored for conversions

  • Product catalog setup (up to 50 products, more at additional cost)

  • Payment gateway integration

  • Cart abandonment recovery setup

  • Subscription/membership functionality (if needed)

  • Multi-language & multi-currency options

  • SEO-friendly product pages

  • Email marketing & automation integration

4. Advanced Web Development & Custom Platforms (For SaaS, marketplaces, or complex digital experiences)

• Price Range: $50,000 – $150,000+

• Includes:

  • Custom-built platforms, apps, or dashboards

  • Advanced API integrations

  • AI/ML-driven features (if applicable)

  • Membership portals & gated content

  • Highly scalable backend architecture

  • Advanced security & compliance measures

  • Ongoing development & maintenance options

Additional Costs & Considerations:

• Ongoing Maintenance & Updates: $500 – $5,000/month, depending on support level.

• Hosting & Security: $50 – $500/month, based on traffic and security needs.

• Custom Integrations & Features: Priced per request.

We craft cohesive content strategies that blend storytelling, design, and high-impact visuals to elevate your brand across every platform.

• Content Strategy Development – A tailored roadmap for compelling, results-driven content.

• Brand Storytelling Integration – Weaving narrative into every touchpoint for deeper audience connection.

• Art Direction & Creative Direction – Defining the visual language, color stories, and brand aesthetic.

• Evergreen Campaigns – Scalable content for web, social, and ads (static + video).

• NAD+ CGI Animation Series – A six-part, 30-second video series bringing concepts to life.

• UGC Studio Interviews – Authentic, engaging user-generated content with a professional touch.

• Supporting Web Content – Cohesive copy and visuals that enhance the online experience.

• Behind-the-Scenes Footage – Exclusive, immersive content that strengthens brand storytelling.

$18,500 - $22,500 / mo (3 Month Minimum)

• Revisions & Iterations – Up to two included iterations on ads & evergreen content. Additional revisions are available for an adjusted fee.

• Production Costs – Talent, location, and props are not included. We recommend allocating 20%-35% of monthly projected revenue for production expenses, depending on the complexity and scale.

• Quarterly Budget Planning – To maximize impact, we suggest planning a quarterly content production budget equivalent to three times the monthly rate, allowing for flexibility in high-production periods.

We craft data-driven strategies to expand your brand’s reach, engage the right audience, and drive meaningful growth across key platforms.

Growth Marketing

• Platform-Specific Strategies – Tailored approaches for each channel.

• Instagram, TikTok, YouTube Shorts – Optimized content strategies for short-form engagement.

• Product Seeding Strategy – Targeted placements to generate buzz.

• Hashtag Research & Optimization – Maximizing discoverability and reach.

• Trend Spotting & Adaptation – Staying ahead with real-time cultural insights.

• Audience Growth (Monthly Contest) – Engaging tactics to expand your community.

Influencer Marketing

• Influencer Identification & Vetting – Finding the right voices for your brand.

• Influencer Partnerships & Outreach – Building authentic, high-impact collaborations.

• Contract Negotiation – Structuring agreements that drive results.

$5,800 / mo (3 Month Minimum)

• Influencer & Talent Costs – Influencer/talent fees are not included. We recommend a monthly budget of $12,000 to $15,000 to ensure high-impact partnerships.

• Customization & Flexibility – Strategies are tailored per platform, ensuring optimized content and audience engagement across Instagram, TikTok, and YouTube Shorts.

• Performance-Driven Adjustments – Growth tactics and influencer strategies are continuously refined based on engagement data and campaign performance to maximize ROI.

• Partnership Management – All influencer contracts are negotiated for optimal value, with a focus on authenticity and measurable impact.

We optimize your brand’s digital presence to increase visibility, drive organic traffic, and improve search rankings with a comprehensive, data-driven approach.

• SEO Strategy & Roadmap – A tailored plan to enhance search performance.

• Keyword Research & Optimization – Targeting high-value keywords for maximum impact.

• On-Page SEO – Optimizing site structure, metadata, and content for search engines.

• Technical SEO – Enhancing site speed, mobile-friendliness, and indexing.

• Content SEO – Creating and optimizing content to improve rankings and engagement.

• Backlink Strategy – Building high-quality links to boost domain authority.

• Local SEO – Optimizing for geo-specific searches and Google Business profiles.

• SEO Oversight & Strategy(Included in Engagement Fee) – Ensuring SEO efforts align with broader marketing and branding strategies.

$5,800 / mo (3 Month Minimum)

• Strategic Investment – SEO is a long-term growth channel. We recommend allocating 10%-20% of monthly projected revenue to SEO, depending on competition and growth objectives.

• Sustainable Growth – Our data-driven approach ensures increased organic traffic, visibility, and search rankings over time.

• Integrated Optimization – SEO efforts are aligned with broader marketing and branding strategies for maximum impact.

• Performance-Driven Adjustments – Continuous monitoring and refinement to adapt to algorithm updates and industry trends.

Our boutique email marketing service for e-commerce brands combines design, strategy, and in-depth analytics—while seamlessly integrating with existing teams and platforms like Klaviyo to drive results at every stage of the customer journey.

• Awareness – Capturing attention and introducing your brand.

• Engagement – Building relationships through personalized content.

• Conversion – Driving purchases with strategic campaigns.

• Onboarding – Welcoming and educating new customers.

• Retention – Keeping customers engaged and coming back.

• Expansion – Encouraging repeat purchases and upsells.

• Advocacy – Turning loyal customers into brand ambassadors.

$5,800 / mo (3 Month Minimum)

For e-commerce brands, the recommended percentage of monthly revenue allocated to email marketing typically falls between 10% and 20%, depending on factors such as brand size, growth goals, and reliance on email as a revenue driver.

• Minimum Investment (10%) – Suitable for brands with established organic traffic and strong customer loyalty, using email as a retention tool.

• Growth-Focused (15%) – Ideal for brands looking to expand customer lifetime value (LTV) and scale automated email flows.

• Aggressive Scaling (20%) – Recommended for brands heavily dependent on email as a primary revenue channel, aiming for high conversion rates and repeat purchases.

We prioritize cost-effective, high-ROI advertising strategies—no bloated ad spend, just smart, strategic placements. Instead of relying on Meta, we focus on performance-driven solutions that maximize impact.

• Performance Max (P-Max) Campaigns – AI-powered, multi-channel ads for maximum reach.

• Google Ads – Search, Shopping, and Display campaigns optimized for conversions.

• Whitelisting Ads (Instagram) – Leveraging creator accounts for more authentic engagement.

• Spark Ads (TikTok) – Boosting organic-style content for higher-performing paid campaigns.

• Data-Driven Targeting – Precision audience segmentation to reduce wasteful spending.

• Creative Optimization – Testing and refining ad creatives for peak performance.

$5,800 / mo (3 Month Minimum) AD

• Smart Budget Allocation – We recommend allocating 10%-30% of monthly projected revenue for ad spend, depending on your growth goals and desired ad reach.

• Efficient, High-ROI Strategies – No wasted ad spend—just precisely targeted, performance-driven campaigns across Google, TikTok, and Instagram.

• Creative & Data-Driven Approach – Ad creatives are continuously tested and refined to maximize engagement and conversions while reducing acquisition costs.

• Multi-Channel Impact – AI-powered Performance Max (P-Max) and Google Ads ensure your brand reaches the right audience at every stage of the buying journey.