Important Alignment on Next Steps for iPack, Ecotech, and Brand-Building Activities

I want to provide clarity on the current situation and recommended next steps:

1. Transition from WKND Digital: The PDF Group is no longer working with WKND Digital. At this point, I believe it is in the best interest of the client to focus on cost-saving measures, as we have missed the largest sales cycle by nearly 30 days.

2. Potential Savings for Ecotech: By adopting a strategy focused on long-term brand development for iPack, we may be able to save Ecotech approximately $15,000 to $20,000.

3. Previously Completed Services: WKND Digital and select entities of the Ghost Collective have already been compensated for services such as website development, CRO, content creation, and other deliverables, which are marked with “(COMPLETE)” on the updated invoice.

4. Limitations on WKND Digital's Scope: WKND Digital does not manage influencer and social media activities, nor do they have access the iPack social media accounts. The Shopify site will require ongoing updates with the content Ecotech has already been provided. The PDF Group has personally made connections with each of the influencers and is happy to connect Ecotech directly with them as well as introduce Ecotech to the Social Media Manager Ky to assist with self management. The social media calendar below has all of the information on Top of Funnel and Middle of Funnel accounts and total reach for both.

5. Recommended Strategy: Based on discussions with Justin, I recommend the following approach to maximize cost efficiency and ensure sustainable growth for iPack:

   • Prioritize organic growth and limit expenditures.

   • Send only one email in January (or when bags are marked down).

   • Focus on a targeted influencer strategy, leveraging influencers we have already lined up to drive engagement effectively.

This approach will allow us to minimize costs while building a solid foundation for iPack's long-term success.