DON’T CHASE YOUR MARKET, MAKE YOUR MARKET.

This dashboard shares a mutually beneficial opportunity to build THIC together. All figures are projections based on 20 years of experience and industry standards, not THIC’s or Beetz Eats’ full financials. Built with love, respect and honor, and shared with full transparency.

THank you,
Jonathan grey
THIC DASHBOARD
Proposal · Two-month startTHIC Desserts

Two months. Then we decide.

For Chef Beeta · From Jonathan Grey · November 2026

Thank you for your time on our call. Before anything else, I owe you an apology.

I never meant to overwhelm you, or make you feel like I was insulting your website, your team or your business. You told me on our last call that you don't take offense to anything, and I clearly misread that. I humbly apologize.

I genuinely only want to help. So here's a simpler way to start.

Jonathan

01The plan

Month 1 · December Build
  • Brand strategy: who THIC is for, and how we talk to them
  • Sales direction: hero flavors, one wholesale price, and where we sell
  • Sales assets: a sell sheet and everything we need in order to sell
  • Branding: a new logo and label, pro bono
  • Outreach: contact at least 30 stores
Label locked by mid-December, printed for January
Month 2 · January Sell
  • Follow up with every store we contacted
  • Run 2 tastings
  • Open our first new accounts
  • Report back on what buyers say
Right into the New Year health rush
December

Build

Strategy, branding, sales assets, 30 stores contacted

January

Sell

Follow-ups, tastings, first new accounts

Early February

We talk

Keep going, or part as family

02What it costs

Per month · 2 months$1,600

Flat. Nothing else from you for my time.

Total$3,200

No commission. No long contract.

Pro bonoBranding

A $10K value, on me. The new logo and label are yours.

Paid separatelyThe basics

Label printing, samples for tastings, and deliveries.

My timeUp to 20 hrs per week

Focused on THIC only.

03Why two months

You're not alone

The last thing I want is for you to feel alone, overwhelmed, or unsure if you're making the right calls with your investments.

We see if stores say yes

We see what new accounts actually say, and if they say yes. This isn't about me asking for anything else, time or money. It's about both of us seeing if it works, slow and steady.

You keep the upside

Either way, you walk away with new branding, a sell sheet and a plan.

04After two months

If we both want to keep going, we sit down in early February and talk about what's next, based on real results.

If not, we part as family, and you keep everything I made.

05Still here for the rest

I'm still glad to help with everything else we talked about, whenever you want my help.

  • Meet your team
  • Share which roles I think are the most important to fill
  • When to fill them, and how much to pay

Your website: for now, your current website is great. It just needs new, updated content once the new branding is complete.

06Two yeses to start

Start December 1

Strategy, branding and outreach in December. Selling January 1.

$1,600 per month, 2 months

Then we talk in early February.

Ready when you are. December 1.

No pressure. Take your time, and reach out whenever you're ready.

Jonathan Grey

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