DON’T CHASE YOUR MARKET, MAKE YOUR MARKET.
This dashboard shares a mutually beneficial opportunity to build THIC together. All figures are projections based on 20 years of experience and industry standards, not THIC’s or Beetz Eats’ full financials. Built with love, respect and honor, and shared with full transparency.
THank you,
Jonathan grey
THIC DASHBOARDHere's the plan. Simple.
For Chef Beeta · From Jonathan Grey, Head of Brand and Growth · November 2026
What I'll do for THIC, what it costs, and what the first six months look like. The full plan, with every number and the long-term vision, is in the extended view.
01What I'll do
Sales
- Build the target list
- Open new accounts
- Run tastings and sampling
- Keep stores reordering
Brand
- Hero flavors and pricing
- Sell sheet and new label
- Content plan for your team
- Your story, front and center
Reporting
- One clear report a month
- Accounts, jars, reorders
- Simple yes-or-no decisions for you
02What I cost
a week · strategy
a week · selling starts
a week
a month
a week. My consulting rate is $10,800 a month. This is half for friends and family, then half again for half time.
on new accounts, dropping to 10% after 20. Your original stores: none for six months, then half rate. Paid only when stores pay you.
Deliveries, a small startup budget you approve, and design work, which I invest as sweat equity.
Commission-only isn't an option for me. The first months are building, before sales come in. I've grown brands like this before, and as friends and family, the base is already a fraction of my rate.
Product allowance: up to 100 free jars a month for marketing (about $260 at cost), tracked in the monthly report. For my own use, I buy jars at cost.
03The first six months
Build
Sell sheet, hero flavors, pricing, label plan
Sell
30 stores contacted, first accounts open
Review
Day 60 check-in at the end of January: keep going, adjust, or part as family
Grow
Weekly tastings, delivery routes, first market
Partner
Results review and trial partnership
| Day 90 target | Goal | Stretch |
|---|---|---|
| New accounts | 8 | 10 to 15 |
| Jars a week | 200 | 250 |
| Stores reordering | 50% | 75% |
| New emails | 150 | 250 |
04What the numbers say
Based on the numbers you gave me, with two small pricing changes (one $7 wholesale price for every store, and an $11 shelf price), here's what the plan adds up to.
New sales cover my monthly base, after commission.
Everything you've paid me since December is earned back.
About $48,000 in sales, double today's pace.
You told me: "If THIC just pays for itself for a little while, that's okay with me." This plan does better than that.
Keep in mind, this is on a part-time schedule. We're growing slow and steady, and building a strong foundation.
And beyond the numbers, you get your time back. That's the part that's hard to put a price on.
Estimates of monthly revenue. Payback dates count my base and commission against the profit from new sales, before the startup budget and delivery costs.
05What I need from you
Your time
About an hour a day in month one, mostly storytelling and approvals. Less every month after, down to content days and founder moments.
Quick yeses
Approvals within 12 to 24 hours, so nothing stalls.
The basics
Flavor sales numbers, website logins, and fridge capacity before December 1.
06Three yeses to start
Strategy in December, selling January 1.
As above, with a day 60 review built in.
Building toward a partnership where I have skin in the game, through equity, profit share or revenue share. Not make or break. Details in the extended view.
Ready when you are. December 1.
Want every detail? The extended view has the full plan.
Jonathan Grey
Head of Brand and Growth
All figures are estimates based on THIC numbers shared in our October 30 conversation. Targets are goals, not guarantees.