"It’s not always that we need to do more but rather that we need to focus on less." – Nathan W. Morris

Next Steps

Focus where it’s needed.

We truly enjoyed our meeting with both of you and are thrilled about the tremendous synergy we see developing at Argo Brands. We’re excited to play a key role in driving your vision forward.

As discussed, we’ve adjusted the scope of work and payment structure to make it more manageable for Argo Brands. Our ultimate goal is to ensure the success of this initiative so that, within the first three months, we can confidently expand our collaboration to include additional brands within your portfolio.

Outlined below are the recommended services and associated costs of engagement. While not everything needs to be implemented immediately, each step is strategically designed to support a successful brand launch.

Requested Services

  • Concentrating our efforts on a single brand initially is the most strategic approach. We propose focusing on either RCW or Kaffe Products to begin.

    Deliverables:

    1. Brand Strategy for 1 of the Argo Brands

    2. Ecommerce Front-End Design Strategy

    3. Influencer Strategy + Financial Plan

    4. Argo Brand(s) Retail Wholesale Sales Consulting

    5. 1 Consultation Call Per Week

  • Brand Identity Development

    • Brand name and logo creation.

    • Typography and color palette design.

    • Tagline or slogan.

    • Imagery and iconography guidelines.

    • Brand voice and tone.

    Messaging Framework

    • Key messages.

    • Elevator pitch.

    • Storytelling narrative.

    Customer and Audience Insights

    Target audience research:

    • Demographics, psychographics, and behavioral data.

    • Customer personas.

    • Audience segmentation and pain points analysis.

    Strategic Brand Positioning

    • Positioning statement.

    • Value proposition.

    • Differentiators from competitors.

    Emotional and Relational Strategies

    • Shade Archetype alignment to define the brand’s identity and soul.

    • Echo framework: How the brand connects with its audience.

    Risk and Growth Planning

    • Crisis playbook for managing risks.

    • Competitor shadow analysis: Insights into competitors’ weaknesses and opportunities.

    • Trademark and legal strategy.

    Brand Foundation and Values

    • Mission, vision, and purpose development.

    • Core values alignment.

    Competitive Market Analysis

    • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

    • Industry trends and gap analysis.

    Brand Evolution Plan

    • Ongoing strategies for growth and adaptation.

    • Micro-communities strategy to build loyal niche audiences.

  • Packaging:

    Product Packaging & Iterations

    Dieline Design & Templates

    Production Artwork

    Unboxing Experience

    3d Mockups

    Print Vendor Coordination

    QR Code/Interactive Elements Integration

    Multi-Language Support (additional fee required)

    1. Product Descriptions

    2. Website Content

    3. Slogans/Taglines

    4. Blog Posts/Articles

    5. Case Studies

    6. Press Releases

    7. Packaging Text

    8. Sales Pages/Landing Pages

  • MONTHLY SERVICES

    • Engagement: $10,800/month (6-month minimum).

    • Copywriting: $5,800 | 18.39% Friends & Family Discount = $4,733.33/month (6-month minimum).

    FIXED INVESTMENTS

    • Branding + Packaging: $31,600 | Fixed Cost; 6 Payments/month of $5,266.67.

    TOTAL MONTHLY INVESTMENT: $20,800.00.

The future will not wait.

Existing Brand Development

Brand Growth Strategy

We will collaborate with your existing brands to create a comprehensive path to rebranding, including a tailored brand strategy, roadmap, and product launch plan. Each project will include budget planning, content creation, recommended web updates, SEO and CRO strategies, and an organic growth approach leveraging PMAX—without reliance on Meta Ads or excessive ad spend. Additionally, we’ll develop a social media strategy and influencer outreach plan to drive authentic engagement and sustainable growth.

Innovative Product Development Expertise

With decades of experience in innovative product development, technical design, sourcing, and sample development, we excel in bringing ideas to life and turning concepts into market-ready solutions. Our expertise spans wholesale, private label, and exclusive label programs, all supported by USP-driven packaging and compelling content that sets brands apart. In the opportunities presented by Argo, we see tremendous potential and are confident in our ability to elevate these brands to new heights of success, combining creativity, precision, and strategic vision to unlock their full potential.

A memorable brand transforms a product into a legacy