est. et. chaos.Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
A Logo is NOT a BrandSelect Cliente
Museum
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.View brand id→
Dormify
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: We shaped Dormify’s brand and campaign strategy to transform dorm shopping from a necessity into a personalized, trend-driven experience—making small spaces feel like home.LINK TO WEBSITE→
Williams Sonoma
What: Product development, packaging design, product innovation, personalization and customization program development.Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.View CasE Study→
Mutate
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.View brand id→
The Bomb Co.
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.LINK TO WEBSITE→
Halotop
What: We collaborated with Filebrand to develop art direction, graphic design, and packaging strategy for Halo Top, ensuring a visually compelling and strategically aligned brand presence.Why: Our goal was to enhance Halo Top’s packaging and visual identity to reflect its balance of indulgence and nutrition while standing out in the competitive frozen dessert market.VIEW CASE STUDY→
Legendary Foods
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Legendary Foods, ensuring their visual identity aligns with their high-protein, low-carb innovation.Why: Our goal was to create packaging that communicates both indulgence and nutrition, positioning Legendary Foods as a leader in the functional snack category while enhancing shelf appeal and brand recognition.VIEW CASE STUDY→
VLVT by Cardi B
What: We developed VLVT by Cardi B through product development, creative direction, art direction, web development, sales assets, content creation (static and renders), and packaging—crafting a premium razor that merges innovation, style, and performance into a bold, luxury self-care experience.Why: We developed VLVT by Cardi B to transform shaving into a luxurious, high-performance ritual that blends style, confidence, and precision.VIEW CASE STUDY→
Aera
What: We crafted packaging that reflects Aera’s premium positioning and sensory-driven experience, blending minimalism with sophisticated design to elevate the brand’s home fragrance offerings.Why: The packaging merges elegance and function, using refined textures, soft neutral tones, and geometric patterns to communicate luxury, warmth, and modernity across seasonal collections.VIEW CASE STUDY→
Starbucks
What: We designed premium, seasonally inspired packaging for Starbucks, including the Sunsera Blend and Holiday Cold Brew gift sets, blending brand consistency with fresh, engaging visuals.Why: The goal was to elevate the unboxing experience, drive retail engagement, and create giftable, high-impact packaging that resonates with Starbucks' audience while reinforcing its premium positioning.VIEW CASE STUDY→VIEW PRESENTATION→
Rest
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: When Rest launched, it wasn’t just about selling sleep products. It was about changing the way people think about rest itself. We crafted Rest’s brand and campaign strategy to position sleep as a vital necessity, not a luxury—shaping its identity, message, and visuals to shift culture.LINK TO WEBSITE→
Quest Protein
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Quest Nutrition, ensuring their brand identity reflects their commitment to high-protein, low-carb innovation.Why: Our goal was to enhance Quest Nutrition’s packaging to communicate both performance and indulgence, reinforcing its position as a leader in the health-focused snack industry while increasing retail impact.VIEW CASE STUDY→
iPack
What: We built iPACK’s brand identity and strategy through an archetype-driven framework, positioning, messaging, and visual identity to create a cohesive, modern brand, reinforced by creative direction, digital experience, and multichannel campaign execution.Why: We developed iPACK’s brand strategy to establish it as a premium, modular packaging solution—blending innovation, lifestyle appeal, and seamless functionality to redefine the industry standard.Visit Website→
Viome
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.Why: To position Viome as a leader in personalized health insights, driving customer trust and business growth through clear messaging and engaging content.LINK TO WEBSITE→
Bloom
What: We created bold, high-impact packaging for BLOOM, designed to enhance retail visibility, reinforce brand identity, and communicate the product’s premium quality.Why: The goal was to establish a striking shelf presence, ensure instant brand recognition, and align with BLOOM’s mission of making cannabis more accessible and community-driven.VIEW CASE STUDY→
Outwild
What: Branding, product development, brand strategy, sales strategy, sourcing, production, product engineering, technical design.Why: To establish Outwild as a premier outdoor lifestyle brand, deliver high-performing products, and drive sales growth through a cohesive and compelling brand identity.VIEW PRESENTATION→
NuEthix
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.Why: To establish Nuethix as a trusted authority in health and wellness, increasing brand loyalty and market share with a refined identity and impactful storytelling.LINK TO WEBSITE→
Most brands tell a story. The best ones ask the right questions.Relevant Experience
With over 40 years of combined expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to your goals.
Shade Tactics™ is a strategic branding system that structures identity, decision-making, and audience connection through archetypal frameworks, propaganda techniques, and psychological triggers. Some people call it manipulation. We call it strategy.
The future will not wait.Existing Brand Development
ABOUT ARGO
Argo Brands is a multi-brand company with diverse offerings spanning eco-conscious home goods, wellness products, and home essentials. To scale effectively, each brand requires stronger positioning, cohesive storytelling, and strategic product development to remain competitive.
PDF OFFERINGS
The PDF Group will develop a unified brand architecture for Argo Brands while executing comprehensive rebrands, product development, and market positioning for each sub-brand to enhance differentiation and scalability. We will refine branding, packaging, storytelling, retail & DTC strategy, and marketing to establish Argo and its brands as category leaders, driving long-term growth and market dominance.
4Well Needs a stronger brand identity, premium positioning, and credibility in the highly competitive wellness and supplement space.We offer a complete brand strategy and identity refinement, product positioning that highlights its unique formulation, compelling storytelling to build trust and authority, packaging and label design for a premium feel, and an integrated marketing strategy to drive awareness and conversion.
VIEW PRESENTATION→July Home Needs a clearer identity and differentiation in the home essentials category. We offer brand identity refinement, product positioning, and a retail & DTC strategy for stronger market penetration.
ARGO Needs a unified brand architecture to connect its sub-brands while strengthening its market presence.We offer a comprehensive masterbrand strategy, ensuring alignment, scalability, and a strong retail & wholesale growth plan.
Royal Craft Wood Needs a premium positioning strategy to stand out in the home goods space.We offer a rebrand with niche storytelling, packaging design, a marketing strategy to enhance its perceived value, and product development to expand and refine its offerings.
VIEW PRESENTATION→Geniani Needs a stronger premium brand perception and authority in the wellness space.We offer a brand refresh, customer experience strategy, and product innovation roadmap to position it as a category leader
What we create today shapes the future.Present Day. Future.
With a clear understanding of where we stand, it’s time to move forward. This section provides the first actionable steps to propel us toward our goals. Together, we’ll turn potential into progress, one step at a time.
