We rise by lifting others.

Build Relationships that Last

It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.

Work with Experience

With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.

Work with Honor

At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.

Choose wisely, not widely.

Select Cliente

The only source of knowledge is experience.

Relevant Experience

With over 20 years of expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to Lev Design goals.

Starbucks

What: Hydration and gifting product development, product innovation, content creation, packaging design, big box program strategy, production, sourcing, retail and Amazon sales strategy.

Why: To expand Starbucks' market share, drive revenue growth in retail and e-commerce channels, and enhance customer engagement through innovative product experiences.

Museum

What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.

Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.

WKND

What: A cohesive visual identity system—logo redesign, typography, color palette, iconography—along with messaging refinement, creative direction, and comprehensive brand guidelines for consistent application across digital and print platforms.

Why: WKND Digital's previous branding lacked cohesion and failed to resonate with its innovative yet authoritative personality, limiting its ability to attract high-caliber clients and differentiate itself in a competitive market.

Sarceda

What: Brand identity, creative direction, and strategic positioning ensuring their visual and verbal presence aligns with their bold, eclectic approach to interior design. Consulting on messaging, typography, color psychology, and overall brand cohesion.

Why: We believe branding should be as immersive and visionary as the spaces Sarceda Projekts designs.

Williams Sonoma

What: Product development, packaging design, product innovation, personalization and customization program development.

Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.

Mutate

What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.

Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.

The Bomb Co.

What: Brand strategy, campaign strategy, art direction, creative direction, content development.

Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.

Chandler Farms

What: We provided brand consulting, refining Chandler Farms' messaging, visual identity, and strategic positioning.

Why: We aimed to refine Chandler Farms’ brand presence, ensuring it authentically reflects its values of quality, craftsmanship, and sustainability.

VLVT by CardiB

What: Brand Id, product development, content development, audio production.

Why: Brand identity, product development, content development, and audio production work together to create a unified and engaging brand experience. This combination ensures consistency across touchpoints, enhances product appeal, and fosters a deeper emotional connection with the audience.

Soundwear

What: Brand Id, product development, content development, audio production.

Why: Brand identity, product development, content development, and audio production work together to create a unified and engaging brand experience. This combination ensures consistency across touchpoints, enhances product appeal, and fosters a deeper emotional connection with the audience.

Focus where it’s needed.

We’re creating a brand that doesn’t just look beautiful—it commands attention, builds trust, and turns clients into loyal advocates. Using Shade Tactics, we’ll craft a brand identity and strategy that gives your business depth, emotional connection, and the power to evolve. This isn’t just about lashes; it’s about building a brand with soul that grows with you and leaves a lasting mark.

"A brand needs more than a personality. It needs a soul. "
– Raina (Birdie) Dayne

Recommended Services

  • Your Engagement with The PDF Group provides ongoing strategic guidance to ensure your brand and business grow effectively. Over two sessions per month, we will focus on:

    1. Brand Strategy & Alignment

    • Ensuring your brand stays cohesive, recognizable, and emotionally compelling.

    • Refining messaging, positioning, and customer perception as your business evolves.

    2. Marketing & Customer Growth

    • Guidance on social media, content strategy, and audience engagement.

    • Tactical support for promotions, partnerships, and client retention strategies.

    3. Business Development & Expansion

    • Support in scaling services, pricing strategies, and new offerings.

    • Insights on expansion opportunities (e.g., retail products, training programs).

    4. Performance Analysis & Adjustments

    • Reviewing metrics, customer feedback, and market response.

    • Pivoting strategies based on real-time business needs.

    Each session is designed to keep your brand sharp, adaptable, and ahead of the competition, ensuring long-term success.

  • A deeply strategic branding process designed to give your business a unique identity, emotional depth, and a roadmap for growth.

    1. Brand Identity & Positioning

    • Shade Tactics Archetype Development → Defining your brand’s SHROUD, HELM, ANCHOR, DARKLING, and ECHO for a multi-dimensional brand personality.

    • Market Positioning → Identifying your unique place in the beauty industry to attract the right clientele.

    • Naming & Messaging → Crafting a brand name, tagline, and storytelling framework that make your brand unforgettable.

    2. Visual Identity & Recognition

    • Logo Suite → Primary, secondary, and icon versions.

    • Color Psychology & Typography → Aligning with your archetype to create subconscious connections.

    • Visual Language → Shapes, textures, and design elements that reinforce your brand essence.

    3. Marketing & Client Engagement Strategy

    • Brand Voice & Tone Guide → Ensuring consistent and compelling communication.

    • Content & Social Media Strategy → How to attract, engage, and retain high-value clients.

    • Customer Experience Strategy → Creating a brand experience that feels luxurious and irresistible.

    4. Long-Term Business Growth Strategy

    • 5-Year Roadmap → How your brand will evolve, expand, and dominate the lash industry.

    • Revenue & Service Strategy → Structuring premium pricing, service tiers, and potential expansion (e.g., retail, training, partnerships).

    • Launch & Implementation Plan → Step-by-step guide to bring the brand to life and ensure smooth execution.

    This Shade Tactics process will give you a powerful, adaptable brand that not only makes an impact but also ensures long-term success and client loyalty.

    • Expansion Planning → Insights on future offerings (e.g., retail products, training courses, premium memberships).

    • Strategic Partnerships → Identifying collaborations and influencer opportunities to grow your audience.

  • This project is structured as a pseudo pro bono agreement, meaning there are no upfront costs for the client. Instead, payment is deferred and contingent on the business's success.

    Standard Pricing for Services Provided:

    • Shade Quartz (Brand Strategy & Identity) → $18,000 (One-time)

    • Engagement (Consulting – 6 Months, 2x per Month) → $64,800 ($10,800/month)

    • Basic 5-Year Business Plan Consulting → $5,000

    • Additional Launch & Business Growth Support → $3,500

    → Total Value: $91,300

    Breakdown of Adjusted Costs:

    • Shade Quartz (Brand Strategy & Identity) → $9,000 (50% off)

    • Engagement (Consulting – 6 Months, 2x per Month) → $16,200 (75% off)

    • Basic 5-Year Business Plan Consulting → $2,500 (50% off)

    • Additional Launch & Business Growth Support → $1,750 (50% off)

    → Grand Total: $29,450

    Repayment Model Options:

    Fixed Percentage of Profits

    Once the business reaches $250,000 in gross revenue, they start repaying a percentage of monthly net profits until the full $29,450 is repaid.

    Example: 10%-15% of monthly revenue until repaid.

    Equity/Profit Sharing Option

    Instead of a fixed repayment, The PDF Group retains a small share in the business (e.g., X% of equity with payments quarterly).

    This option aligns with long-term success rather than a fixed debt.

    Flat Fee + Profit-Based Bonus

    A small upfront fee (e.g., $1,000-$2,500 after 12 months) as a commitment token.

    A profit-sharing component (e.g., 5% of net profit for 3 years or a one-time bonus upon reaching $250,000 in gross revenue).

    2. Free Lash Services Exchange

    In addition to deferred payment, The PDF Group will receive:

    Free lash services for team members (4 per month/48 per month).

    A structured agreement specifying usage (e.g., number of sessions per month/year).

Quality speaks for itself, and a recommendation amplifies it.

"Dream big. Start small. But most of all, start." – Simon Sinek

Next Steps

With a clear understanding of where we stand, it’s time to move forward. This section provides the first actionable steps to propel us toward our goals. Together, we’ll turn potential into progress, one step at a time.

  • Discuss mutual understanding of desired services.

  • Sign NDA, MSA & SOW for each process or activity.

  • Live long and prosper!

Without a brand, a company is just a product waiting to be forgotten.