We rise by lifting others.
Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
Choose wisely, not widely.
Select Cliente
The only source of knowledge is experience.
Relevant Experience
With over 20 years of expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to Lev Design goals.
Starbucks
What: Hydration and gifting product development, product innovation, content creation, packaging design, big box program strategy, production, sourcing, retail and Amazon sales strategy.
Why: To expand Starbucks' market share, drive revenue growth in retail and e-commerce channels, and enhance customer engagement through innovative product experiences.
Museum
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.
Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.
Sarceda
What: Brand identity, creative direction, and strategic positioning ensuring their visual and verbal presence aligns with their bold, eclectic approach to interior design. Consulting on messaging, typography, color psychology, and overall brand cohesion.
Why: We believe branding should be as immersive and visionary as the spaces Sarceda Projekts designs.
Williams Sonoma
What: Product development, packaging design, product innovation, personalization and customization program development.
Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.
Mutate
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.
Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.
The Bomb Co.
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.
Chandler Farms
What: We provided brand consulting, refining Chandler Farms' messaging, visual identity, and strategic positioning.
Why: We aimed to refine Chandler Farms’ brand presence, ensuring it authentically reflects its values of quality, craftsmanship, and sustainability.
iPack
What: We built iPACK’s brand identity and strategy through an archetype-driven framework, positioning, messaging, and visual identity to create a cohesive, modern brand, reinforced by creative direction, digital experience, and multichannel campaign execution.
Why: We developed iPACK’s brand strategy to establish it as a premium, modular packaging solution—blending innovation, lifestyle appeal, and seamless functionality to redefine the industry standard.
Focus where it’s needed.
Our approach centers on precision and intentionality—ensuring every strategic move amplifies the brand’s impact. We begin with a solid brand foundation, refining the identity, messaging, and positioning before layering in the visual storytelling and digital presence that showcase Lev Designs' expertise. It’s about more than aesthetics; it’s about building a reputation that resonates with affluent homeowners, developers, and industry leaders.
Below, you’ll find our recommendations for strengthening Lev Designs’ brand. Every step is carefully curated to ensure a seamless expansion into new markets while reinforcing its legacy of excellence.
Requests
These items should be gathered and sent over before the next meeting to ensure the strategy discussion is productive.Previous Discussion
To maintain continuity, reference past insights, and build on previous discussions without repeating information, here is an outline summarizing our previous discussions.Need/Want
A need in business is something essential for its survival, operation, or growth—without it, the business would struggle or fail. 
"A brand needs more than a personality. It needs a soul. "
– Raina (Birdie) Dayne
Recommended Services
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Shade Tactics
Most branding frameworks rely on fixed archetypes, where brands choose a single persona and stick with it. However, real people are complex—they change over time, adapt, and respond to external forces. A brand should do the same.Key Premises of Shade Tactics:
Brands Are Like People – They have layers of personality, strategy, and perception.
Brands Must Evolve – The external world changes, and so should brands.
The Soul of a Brand is Multi-Dimensional – A brand’s core remains constant, but other elements shift.
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Chief Creative Officer Consulting
Web Presence
Art Direction on What Projects to Share
Affiliate Program for Contractors
Commercial Project Development
Social Media & Content Strategy
High-level direction for Instagram, Pinterest, LinkedIn, and YouTube
Thought leadership content planning
Consulting on content pillars, audience engagement, and positioning
Creative direction for brand storytelling & messaging
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PR Strategy & Guidance
Development of a luxury PR strategy targeting Architectural Digest, Dwell, Luxe Interiors, etc.
Media pitch strategy
Thought leadership positioning for Vadimm’s personal brand
High-Value Lead Generation & SEO Consulting
SEO consulting for high-intent client searches ("Luxury Home Architect [City]")
Houzz & Pinterest optimization strategy
Partnership strategy with luxury realtors, developers, interior designers, and events
Business Development & Client Experience
Client acquisition strategy
Consulting on networking, speaking opportunities, event collaboration and panel appearances
Referral & high-value partnership system to attract high-end clients
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Shade Tactics Investment Breakdown
Fixed Investments:
Shade Tactics (24-bit): $58,000
Shade Tactics (4-bit): $18,000
Grand Total: $76,000
Discounts & Adjustments:
Shade Tactics (4-bit) GWP: -$18,000
Friends & Family Discount: 50%
Adjusted Investment: $29,000
Total Savings: $47,000
Payment Structure:$2,250/month (13 installments)
Engagement Phase I
Monthly Investments:
Original Investment: $10,800/month
Friends & Family Discount: 56.94%
Adjusted Investment: $6,150/month
Total Savings: $4,650/month
Grand Total Commitments
Fixed Investment: $2,250/month (13 installments)
Monthly Engagement Investment: $6,150/month
Final Monthly Investment: $8,400/month
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Engagement Phase II (On Hold Till Months 3-6)
Monthly Investments:
Original Investment: $4,800/month
Friends & Family Discount: 50%
Adjusted Investment: $2,400/month
Total Savings: $2,400/month
Quality speaks for itself, and a recommendation amplifies it.
"Dream big. Start small. But most of all, start." – Simon Sinek
Next Steps
With a clear understanding of where we stand, it’s time to move forward. This section provides the first actionable steps to propel us toward our goals. Together, we’ll turn potential into progress, one step at a time.
Discuss mutual understanding of desired services.
Sign NDA, MSA & SOW for each process or activity.
Insert coin to play.