We rise by lifting others.
Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group is a brand strategy and product development firm built for the brands of tomorrow. More than branding, we craft identities, engineer strategies, and shape products that move culture. Most brands tell a story. The best ones ask the right questions. A great product isn’t just about functionality, it’s about experience. We create brands and products that are designed to adapt. Because what we create today shapes the future.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
Choose wisely, not widely.
Select Cliente
The only source of knowledge is experience.
Relevant Experience
With over 40 years of combined expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to your goals.
Museum
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.
Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.
Dormify
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: We shaped Dormify’s brand and campaign strategy to transform dorm shopping from a necessity into a personalized, trend-driven experience—making small spaces feel like home.
Williams Sonoma
What: Product development, packaging design, product innovation, personalization and customization program development.
Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.
Mutate
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.
Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.
The Bomb Co.
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.
Halotop
What: We collaborated with Filebrand to develop art direction, graphic design, and packaging strategy for Halo Top, ensuring a visually compelling and strategically aligned brand presence.
Why: Our goal was to enhance Halo Top’s packaging and visual identity to reflect its balance of indulgence and nutrition while standing out in the competitive frozen dessert market.
Legendary Foods
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Legendary Foods, ensuring their visual identity aligns with their high-protein, low-carb innovation.
Why: Our goal was to create packaging that communicates both indulgence and nutrition, positioning Legendary Foods as a leader in the functional snack category while enhancing shelf appeal and brand recognition.
VLVT by Cardi B
What: We developed VLVT by Cardi B through product development, creative direction, art direction, web development, sales assets, content creation (static and renders), and packaging—crafting a premium razor that merges innovation, style, and performance into a bold, luxury self-care experience..
Why: We developed VLVT by Cardi B to transform shaving into a luxurious, high-performance ritual that blends style, confidence, and precision.
Rest
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: When Rest launched, it wasn’t just about selling sleep products. It was about changing the way people think about rest itself. We crafted Rest’s brand and campaign strategy to position sleep as a vital necessity, not a luxury—shaping its identity, message, and visuals to shift culture.
Quest Protein
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Quest Nutrition, ensuring their brand identity reflects their commitment to high-protein, low-carb innovation.
Why: Our goal was to enhance Quest Nutrition’s packaging to communicate both performance and indulgence, reinforcing its position as a leader in the health-focused snack industry while increasing retail impact.
iPack
What: We built iPACK’s brand identity and strategy through an archetype-driven framework, positioning, messaging, and visual identity to create a cohesive, modern brand, reinforced by creative direction, digital experience, and multichannel campaign execution.
Why: We developed iPACK’s brand strategy to establish it as a premium, modular packaging solution—blending innovation, lifestyle appeal, and seamless functionality to redefine the industry standard.
Starbucks
What: Hydration and gifting product development, product innovation, content creation, packaging design, big box program strategy, production, sourcing, retail and Amazon sales strategy.
Why: To expand Starbucks' market share, drive revenue growth in retail and e-commerce channels, and enhance customer engagement through innovative product experiences.
&
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
Why: To establish & as a trusted authority in equity, increasing brand loyalty and market share with a refined identity and impactful storytelling.
Radcat
What: Branding, content creation, packaging.
Why: Branding, content creation, and packaging are essential for creating a cohesive and memorable identity that resonates with the target audience. Together, they establish trust, enhance product appeal, and communicate the brand's value effectively.
WKND
What: A cohesive visual identity system—logo redesign, typography, color palette, iconography—along with messaging refinement, creative direction, and comprehensive brand guidelines for consistent application across digital and print platforms.
Why: WKND Digital's previous branding lacked cohesion and failed to resonate with its innovative yet authoritative personality, limiting its ability to attract high-caliber clients and differentiate itself in a competitive market.
Focus where it’s needed.
Our approach zeroes in on what truly matters, channeling energy and resources into the areas that will move the needle the most. We start with strategy, crafting a focused, intentional plan as the foundation. From there, we layer in the extras—those thoughtful, impactful touches that elevate the experience and drive results. It’s about prioritizing what counts while never losing sight of the details that make the work exceptional.
Below, you’ll find the recommended services and associated costs. While not everything needs to be implemented right away, each step is carefully planned to support a successful brand launch.
"A brand needs more than a personality. It needs a soul. "
– Raina (Birdie) Dayne
"The only thing worse than being blind is having sight but no vision." — Helen Keller
Recommended Services
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Your Engagement with The PDF Group provides ongoing strategic guidance to ensure your brand and business grow effectively. Over one session per month, we will focus on:
1. Brand Strategy & Alignment
Ensuring your brand stays cohesive, recognizable, and emotionally compelling.
Refining messaging, positioning, and customer perception as your business evolves.
2. Marketing & Customer Growth
Guidance on social media, content strategy, and audience engagement.
Tactical support for promotions, partnerships, and client retention strategies.
3. Business Development & Expansion
Support in scaling services, pricing strategies, and new offerings.
Insights on expansion opportunities (e.g., retail products, training programs).
4. Performance Analysis & Adjustments
Reviewing metrics, customer feedback, and market response.
Pivoting strategies based on real-time business needs.
Each session is designed to keep your brand sharp, adaptable, and ahead of the competition, ensuring long-term success.
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A deeply strategic branding process designed to give your business a unique identity, emotional depth, and a roadmap for growth.
1. Brand Identity & Positioning
Shade Tactics Archetype Development → Defining your brand’s SHROUD, HELM, ANCHOR, DARKLING, and ECHO for a multi-dimensional brand personality.
Market Positioning → Identifying your unique place in the beauty industry to attract the right clientele.
Naming & Messaging → Crafting a brand name, tagline, and storytelling framework that make your brand unforgettable.
2. Visual Identity & Recognition
Logo Suite → Primary, secondary, and icon versions.
Color Psychology & Typography → Aligning with your archetype to create subconscious connections.
Visual Language → Shapes, textures, and design elements that reinforce your brand essence.
3. Marketing & Client Engagement Strategy
Brand Voice & Tone Guide → Ensuring consistent and compelling communication.
Content & Social Media Strategy → How to attract, engage, and retain high-value clients.
Customer Experience Strategy → Creating a brand experience that feels luxurious and irresistible.
4. Long-Term Business Growth Strategy
5-Year Roadmap → How your brand will evolve and expand.
Revenue & Service Strategy → Structuring premium pricing, service tiers, and potential expansion.
Launch & Implementation Plan → Step-by-step guide to bring the brand to life and ensure smooth execution.
This Shade Tactics process will give you a powerful, adaptable brand that not only makes an impact but also ensures long-term success and client loyalty.
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Engagement: First Year Pro Bono.
Shade Tactics: $36,000 - 50% Discount = $18,000 |
Fixed cost, payable in 6 monthly installments of $3,000.Payments Start January 1st, 2026
Quality speaks for itself, and a recommendation amplifies it.
"Dream big. Start small. But most of all, start." – Simon Sinek
Next Steps
With a clear understanding of where we stand, it’s time to move forward. This section provides the first actionable steps to propel us toward our goals. Together, we’ll turn potential into progress, one step at a time.
Discuss mutual understanding of desired services.
Sign NDA, MSA & SOW for each process or activity.
Live long and prosper!