FOCUS WHERE ITS NEEDED
What You Are Looking For
ZERO is looking for a visionary creative leader to redefine and elevate their brand into a powerful, mission-driven men’s health media platform—someone who can unify brand identity, content, and strategy to amplify impact, drive engagement, and save lives.
PDF Group x ZERO
The PDF Group is the strategic partner to evolve ZERO into a bold men’s health media brand through unified identity and impactful storytelling.
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A strategic creative leader to unify their brand identity and transform ZERO into a dynamic, content-driven men’s health media platform.
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Expert brand strategy, identity systems, and content frameworks that build adaptive, emotionally resonant brands designed to scale.
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Deep expertise in identity, performance, and subculture branding
Faster execution with no ramp-up time
A full team for the cost of one hire
Clear KPIs, reporting, and results
Brand strategy built to scale
Fuck Cancer
What: We crafted a bold, emotionally intelligent brand strategy, developed purpose-driven products, designed a resonant content framework, and sourced ethically aligned merchandise..Why: To expand Fuck Cancer’s impact by transforming their voice, products, and presence into powerful tools for connection, awareness, and action.view Case Study→
The only source of knowledge is experience.
Relevant Experience
With over 40 years of combined expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to your goals.
Other Experience
Museum
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.View brand id→
Dormify
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: We shaped Dormify’s brand and campaign strategy to transform dorm shopping from a necessity into a personalized, trend-driven experience—making small spaces feel like home.LINK TO WEBSITE→
Williams Sonoma
What: Product development, packaging design, product innovation, personalization and customization program development.Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.View CasE Study→
Mutate
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.View brand id→
The Bomb Co.
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.LINK TO WEBSITE→
Halotop
What: We collaborated with Filebrand to develop art direction, graphic design, and packaging strategy for Halo Top, ensuring a visually compelling and strategically aligned brand presence.Why: Our goal was to enhance Halo Top’s packaging and visual identity to reflect its balance of indulgence and nutrition while standing out in the competitive frozen dessert market.VIEW CASE STUDY→
Legendary Foods
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Legendary Foods, ensuring their visual identity aligns with their high-protein, low-carb innovation.Why: Our goal was to create packaging that communicates both indulgence and nutrition, positioning Legendary Foods as a leader in the functional snack category while enhancing shelf appeal and brand recognition.VIEW CASE STUDY→
VLVT by Cardi B
What: We developed VLVT by Cardi B through product development, creative direction, art direction, web development, sales assets, content creation (static and renders), and packaging—crafting a premium razor that merges innovation, style, and performance into a bold, luxury self-care experience.Why: We developed VLVT by Cardi B to transform shaving into a luxurious, high-performance ritual that blends style, confidence, and precision.VIEW CASE STUDY→
Aera
What: We crafted packaging that reflects Aera’s premium positioning and sensory-driven experience, blending minimalism with sophisticated design to elevate the brand’s home fragrance offerings.Why: The packaging merges elegance and function, using refined textures, soft neutral tones, and geometric patterns to communicate luxury, warmth, and modernity across seasonal collections.VIEW CASE STUDY→
BCured
What: The PDF Group provided comprehensive brand strategy and product development for B*CURED, refining the organization's visual identity, clarifying its narrative, and developing products and experiences that strengthen donor connections and amplify fundraising impact.
Why: To elevate BCURED’s mission of ending brain cancer, our strategic approach created a clear, emotionally resonant brand presence. VIEW Website→
Starbucks
What: We designed premium, seasonally inspired packaging for Starbucks, including the Sunsera Blend and Holiday Cold Brew gift sets, blending brand consistency with fresh, engaging visuals.Why: The goal was to elevate the unboxing experience, drive retail engagement, and create giftable, high-impact packaging that resonates with Starbucks' audience while reinforcing its premium positioning.VIEW CASE STUDY→VIEW PRESENTATION→
Rest
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: When Rest launched, it wasn’t just about selling sleep products. It was about changing the way people think about rest itself. We crafted Rest’s brand and campaign strategy to position sleep as a vital necessity, not a luxury—shaping its identity, message, and visuals to shift culture.LINK TO WEBSITE→
Quest Protein
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Quest Nutrition, ensuring their brand identity reflects their commitment to high-protein, low-carb innovation.Why: Our goal was to enhance Quest Nutrition’s packaging to communicate both performance and indulgence, reinforcing its position as a leader in the health-focused snack industry while increasing retail impact.VIEW CASE STUDY→
iPack
What: We built iPACK’s brand identity and strategy through an archetype-driven framework, positioning, messaging, and visual identity to create a cohesive, modern brand, reinforced by creative direction, digital experience, and multichannel campaign execution.Why: We developed iPACK’s brand strategy to establish it as a premium, modular packaging solution—blending innovation, lifestyle appeal, and seamless functionality to redefine the industry standard.Visit Website→
Viome
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.Why: To position Viome as a leader in personalized health insights, driving customer trust and business growth through clear messaging and engaging content.LINK TO WEBSITE→
Bloom
What: We created bold, high-impact packaging for BLOOM, designed to enhance retail visibility, reinforce brand identity, and communicate the product’s premium quality.Why: The goal was to establish a striking shelf presence, ensure instant brand recognition, and align with BLOOM’s mission of making cannabis more accessible and community-driven.VIEW CASE STUDY→
NuEthix
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.Why: To establish Nuethix as a trusted authority in health and wellness, increasing brand loyalty and market share with a refined identity and impactful storytelling.LINK TO WEBSITE→
Kesem
What: We led the brand strategy and product development for Kesem, shaping a clear identity and designing meaningful experiences that reflect the heart of their mission.
Why: Because children navigating a parent’s cancer deserve more than support—they deserve a brand that speaks their language, builds trust, and creates moments of lasting impact.VIEW Website→
A Logo is NOT a BrandSelect Cliente
est. et. chaos.Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
Shade Tactics™ is a strategic branding system that structures identity, decision-making, and audience connection through archetypal frameworks, propaganda techniques, and psychological triggers. Some people call it manipulation. We call it strategy.