Merchandising

• Product Categorization: Determining the categories (e.g., rings, necklaces, earrings) and subcategories (e.g., statement, minimalistic, bridal).

• Price Point Strategy: Establishing pricing tiers (entry-level, mid-tier, luxury) to attract diverse customer segments.

• SKU Management: Deciding the number of products per category and maintaining a balanced inventory.

Product Range Plan

• Core vs. Seasonal Collection:

  • Core Pieces: Timeless designs that remain consistent across seasons.

  • Seasonal/Add-On Pieces: Trend-driven designs for limited periods.

• Breadth & Depth:

  • Breadth: Ensuring variety across product categories.

  • Depth: Offering multiple options within each category to suit different preferences.

Design Ideation

• CAD Renders: Digital concept sketches of jewelry pieces.

• 3D Modeling: Creating CAD (Computer-Aided Design) files for precise designs.

• Material & Gemstone Selection: Identifying appropriate metals, stones, and finishes.

Revisions & Refinements

• Design Adjustments: Making changes based on feedback from the client or market testing.

• Technical Drawings: Finalizing detailed specifications for production.

Production Preparation

• Packaging Design: Designing boxes, pouches, or branding elements for jewelry.

Premium Digital Renders

• Creating hyper-realistic 3D renders of jewelry designs to showcase their details, materials, and craftsmanship in a polished, professional manner. These renders can replace sample photography and are ideal for pre-launch marketing, e-commerce listings, and social media campaigns. Animated videos can highlight intricate design elements, gemstone sparkle, or functionality.

Product Drop Strategy

• Collection Releases:

  • Seasonal Drops: Launching new designs tied to seasons, holidays, or fashion cycles.

  • Limited Editions: Creating exclusivity and urgency with small-batch collections.

  • Collaborations: Partnering with influencers or brands to co-create and market unique designs.

• Timing & Frequency:

  • Mapping out release calendars (e.g., quarterly, bi-annually).

  • Aligning with major retail events (e.g., Black Friday, Valentine’s Day).

• Marketing Coordination:

  • Teasers: Pre-launch campaigns on social media.

  • Storytelling: Highlighting the inspiration and craftsmanship of each drop.

  • Exclusivity: Offering VIP or pre-sale access to loyal customers.

Product Outreach Strategy

• Product Seeding Strategy:
  Strategically distributing sample pieces to influencers, stylists, or key opinion leaders (KOLs) to generate buzz before the official launch. This step focuses on leveraging social proof and word-of-mouth marketing to build credibility and excitement. The designer may also guide the messaging and timing for these seeding efforts.

  • Unboxing Strategy:
  Designing an unboxing experience that aligns with the brand's identity and leaves a memorable impression. This includes custom packaging elements (e.g., branded tissue paper, handwritten notes, or QR codes leading to exclusive content) that elevate the perceived value of the product and encourage customers to share their experience on social media.