We rise by lifting others.
Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group is a brand strategy and product development firm built for the brands of tomorrow. More than branding, we craft identities, engineer strategies, and shape products that move culture. Most brands tell a story. The best ones ask the right questions. A great product isn’t just about functionality, it’s about experience. We create brands and products that are designed to adapt. Because what we create today shapes the future.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
Choose wisely, not widely.
Select Cliente
The only source of knowledge is experience.
Relevant Experience
With over 40 years of combined expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to your goals.
Museum
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.
Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.
Dormify
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: We shaped Dormify’s brand and campaign strategy to transform dorm shopping from a necessity into a personalized, trend-driven experience—making small spaces feel like home.
Williams Sonoma
What: Product development, packaging design, product innovation, personalization and customization program development.
Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.
Mutate
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.
Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.
The Bomb Co.
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.
Halotop
What: We collaborated with Filebrand to develop art direction, graphic design, and packaging strategy for Halo Top, ensuring a visually compelling and strategically aligned brand presence.
Why: Our goal was to enhance Halo Top’s packaging and visual identity to reflect its balance of indulgence and nutrition while standing out in the competitive frozen dessert market.
Legendary Foods
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Legendary Foods, ensuring their visual identity aligns with their high-protein, low-carb innovation.
Why: Our goal was to create packaging that communicates both indulgence and nutrition, positioning Legendary Foods as a leader in the functional snack category while enhancing shelf appeal and brand recognition.
VLVT by Cardi B
What: We developed VLVT by Cardi B through product development, creative direction, art direction, web development, sales assets, content creation (static and renders), and packaging—crafting a premium razor that merges innovation, style, and performance into a bold, luxury self-care experience..
Why: We developed VLVT by Cardi B to transform shaving into a luxurious, high-performance ritual that blends style, confidence, and precision.
Aera
What: We crafted packaging that reflects Aera’s premium positioning and sensory-driven experience, blending minimalism with sophisticated design to elevate the brand’s home fragrance offerings.
Why: The packaging merges elegance and function, using refined textures, soft neutral tones, and geometric patterns to communicate luxury, warmth, and modernity across seasonal collections..
Starbucks
What: We designed premium, seasonally inspired packaging for Starbucks, including the Sunsera Blend and Holiday Cold Brew gift sets, blending brand consistency with fresh, engaging visuals
Why: The goal was to elevate the unboxing experience, drive retail engagement, and create giftable, high-impact packaging that resonates with Starbucks' audience while reinforcing its premium positioning.
Rest
What: Brand strategy, campaign strategy, art direction, creative direction, content development.
Why: When Rest launched, it wasn’t just about selling sleep products. It was about changing the way people think about rest itself. We crafted Rest’s brand and campaign strategy to position sleep as a vital necessity, not a luxury—shaping its identity, message, and visuals to shift culture.
Quest Protein
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Quest Nutrition, ensuring their brand identity reflects their commitment to high-protein, low-carb innovation.
Why: Our goal was to enhance Quest Nutrition’s packaging to communicate both performance and indulgence, reinforcing its position as a leader in the health-focused snack industry while increasing retail impact.
iPack
What: We built iPACK’s brand identity and strategy through an archetype-driven framework, positioning, messaging, and visual identity to create a cohesive, modern brand, reinforced by creative direction, digital experience, and multichannel campaign execution.
Why: We developed iPACK’s brand strategy to establish it as a premium, modular packaging solution—blending innovation, lifestyle appeal, and seamless functionality to redefine the industry standard.
Viome
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
Why: To position Viome as a leader in personalized health insights, driving customer trust and business growth through clear messaging and engaging content.
Bloom
What: We created bold, high-impact packaging for BLOOM, designed to enhance retail visibility, reinforce brand identity, and communicate the product’s premium quality.
Why: The goal was to establish a striking shelf presence, ensure instant brand recognition, and align with BLOOM’s mission of making cannabis more accessible and community-driven.
Focus where it’s needed.
Our mission is to build a profitable, scalable brand with a strong digital foundation, engaged audience, and multi-channel marketing strategies that drive sustained growth.
An optimized digital presence ensures discoverability, credibility, and conversion, while strategic audience engagement strengthens brand affinity and retention. Multi-channel marketing—including organic content, paid acquisition, influencer partnerships, and SEO—expands reach, maximizes visibility, and drives conversions.
By aligning branding, marketing, and sales with a data-driven, performance-focused approach, we create predictable revenue growth, strong brand positioning, and high ROI. In a fast-changing digital landscape, brands must be adaptive, strategically positioned, and performance-optimized to achieve lasting success.
"A brand needs more than a personality. It needs a soul. "
– Raina (Birdie) Dayne
Recommended Strategy
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Branding & Strategy
At its core, branding is what your customers see, feel, and experience when they interact with your business. It’s your logo, colors, voice, and personality—all the elements that create recognition and emotional connection.
Brand strategy, on the other hand, is the blueprint.. It defines who you are, what you stand for, your target audience, and how you’re positioned in the market. It ensures that every decision, from visuals to messaging, is intentional and aligned with your business goals.
Together, branding and brand strategy differentiate you in a crowded market, build trust, and create lasting customer loyalty. A brand is not a logo — building a brand is building the ability to connect.
Includes:
Shade Tactics (4-Bit) CLICK HERE
Creative Direction & Art Direction
Online Presence: Web Development & Management
Copywriting: Web Presence, Product Descriptions & Content Briefs
Social Media Strategy & Management
Influencer Strategy & Management
Product Seeding Strategy & Management
Paid Acquisition Strategy & Management
Investment for Service $20,000 / Month
Friends X Family Discount 16% (-$3,200 Per Month Savings)
Total: $16,800.00 Per Month
Minimum of 3 month commitment
Up to 2 Brands per month*
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Brand Growth Strategy
(SynCase, Lumin Lab, Outwild, etc.)
This framework applies to any brand following an 80/20 strategy, where 80% of efforts focus on driving traffic to major retailers (Walmart, Target, Costco, Home Depot, etc.), while 20% is directed toward direct-to-consumer sales. The process unfolds over five phases. Below is a breakdown of the average costs associated with services per brand:
PHASE 01: Building the Brand
Website $12-18K (Fixed Cost)
Website Content $10-16K (Quarterly)
Website Monthly Management $1K (Monthly)
SEO Strategy $3K (Monthly)
Phase 02: Building the Community
Social Growth $500 (Monthly)
Social Media Content Creation $1,500 (Monthly)
Social Media Management $1,500 (Monthly)
Influencer Content $10-16K (Monthly)
Phase 03: Driving the Traffic (Paid Acquisition)
Social $4-6K (Monthly)
PMAX Lite $3K (Monthly)
PMAX AD Spend $4-6K (Monthly)
Phase 04: Direct to Consumer
Eccommerce Upgrade $6-8K (Fixed Cost)
Email Marketing $6K
TikTok Shop $10K
Phase 05: Podcast Marketing
Sponsoring Podcasts (Ad Placements)
Small Podcasts (1K – 10K downloads per episode): $25 – $50 CPM (cost per 1,000 listens)
Mid-Size Podcasts (10K – 100K downloads): $50 – $100 CPM
Large Podcasts (100K+ downloads): $100 – $250 CPM
Flat Rate Sponsorships: $500 – $50,000+ per campaign
Podcast Advertising (Paid Ads on Platforms)
Spotify Ads: $250+ minimum spend
Podcast Networks (Megaphone, AdvertiseCast, Podcorn): $500 – $50,000+
Dynamic Ad Insertion (Programmatic Ads): $18 – $50 CPM
Required Support (Cost Vary)
Software
Logistics
Unboxing
The Average Total Cost for the Fixed Items is $38,000.
The Average Total Cost for the Monthly Items is $33,500.
Podcast Marketing Not Included*
Quality speaks for itself, and a recommendation amplifies it.
"Dream big. Start small. But most of all, start." – Simon Sinek
Next Steps
With a clear understanding of where we stand, it’s time to move forward. This section provides the first actionable steps to propel us toward our goals. Together, we’ll turn potential into progress, one step at a time.
Discuss mutual understanding of desired services.
Sign NDA, MSA & SOW for each process or activity.
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