FOCUS WHERE ITS NEEDED

PDF Group x Double Wood Supplements

Double Wood Supplements is seeking a strategic, creative Brand & Influencer Manager to lead social media growth, build influencer partnerships, and drive emotionally resonant brand storytelling across digital platforms, with a strong focus on wellness culture and community engagement.

PDF Group x Double Wood Supplements

The PDF Group equips Double Wood with end-to-end brand strategy, influencer infrastructure, campaign execution, and content systems built to scale across every digital channel.

  • Social Media Strategy & Growth

    • Own and execute the social strategy across Instagram, TikTok, YouTube, Facebook, Reddit

    • Build and engage a growing online community

    • Stay on top of trends and drive culturally relevant content

    Content Planning & Execution

    • Create and manage a content calendar

    • Collaborate with designers and creators on visuals, videos, and editorial assets

    • Ensure all content aligns with brand voice and positioning

    Influencer & Affiliate Marketing

    • Build and manage influencer, ambassador, and affiliate programs

    • Foster long-term relationships with wellness, fitness, and lifestyle influencers

    • Oversee influencer campaigns from outreach to performance tracking

    Brand Campaign Development

    • Plan and launch brand and product campaigns

    • Integrate influencer, social, and digital marketing into cohesive storytelling

    • Collaborate with SEO and paid media teams for alignment

    Analytics & Optimization

    • Track performance using Google Analytics, Meta Insights, TikTok Analytics, etc.

    • Report on KPIs like engagement, audience growth, and conversions

    • Use insights to refine strategy and improve results

  • Full Brand Strategy System

    • Define and evolve brand identity using Shade Tactics

    • Align visual, verbal, and emotional elements across every touchpoint

    • Establish a scalable brand architecture that adapts with growth

    Influencer Program Development

    • Build custom influencer, ambassador, and affiliate frameworks

    • Strategically match influencers to brand archetypes and customer psychology

    • Manage outreach, contracts, content, and performance tracking

    Content Planning & Creative Execution

    • Develop full content calendars across all platforms

    • Produce high-performing creative: video, editorial, static, and motion

    • Translate product benefits into emotionally engaging stories

    Campaign Strategy & Launch Management

    • Plan and execute digital-first campaigns and product drops

    • Integrate organic, paid, and influencer strategies for maximum reach

    • Track impact across social, site, and sales

    Analytics, Optimization & Reporting

    • Monitor KPIs with tools like Google Analytics, Meta Insights, TikTok Analytics

    • Deliver actionable reports and creative adjustments in real-time

    • Optimize continuously based on performance and cultural trends

    DTC & Wellness Industry Expertise

    • Deep understanding of wellness consumer behavior and market trends

    • Experience growing DTC brands through storytelling, structure, and scale

  • All-in-One Team

    • Get strategy, creative, influencer marketing, and execution under one roof—no need to manage multiple vendors or hires.

    Faster Execution, Smarter Strategy

    • We move fast without sacrificing depth—campaigns are thoughtful, on-brand, and built for performance.

    Custom Systems, Not Templates

    • Everything is built specifically for your brand—from influencer programs to content calendars to brand voice.

    Cohesive Brand Presence

    • We align social, influencer, and content strategies to present one unified, emotionally resonant brand across every platform.

    Campaigns That Scale

    • Launch campaigns that combine paid, organic, and influencer strategies for maximum impact and measurable ROI.

    Deep Audience Understanding

    • Our strategies are grounded in consumer psychology and behavioral insights—helping you connect, convert, and retain.

    Experience in Wellness & DTC

    • We know the supplement space and what works in today’s wellness culture—plus, we’ve helped other brands scale from startup to standout.

    Built for Growth

    • From first impressions to long-term loyalty, everything we do is designed to grow your brand in both reach and revenue.

Baublebar

What: The PDF Group led product development for BaubleBar, creating personalized accessories that blended trend-forward design with scalable production.
Why: To help BaubleBar deepen customer connection through customizable, emotionally resonant products that drive retention and giftability.
view Case Study→

The only source of knowledge is experience.

Relevant Experience

With over 40 years of combined expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to your goals.

Tres Colori

WHAT: We led a full rebrand for Tres Colori to elevate its identity, unify its customer experience, and position it for long-term growth.
  
WHY: Because in a saturated market, personalization alone isn’t enough—a brand needs soul, strategy, and story to stand out and scale.
View CasE Study→

Other Experience

Museum

What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.
Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.
View brand id→

Dormify

What: Brand strategy, campaign strategy, art direction, creative direction, content development. 
Why: We shaped Dormify’s brand and campaign strategy to transform dorm shopping from a necessity into a personalized, trend-driven experience—making small spaces feel like home.
LINK TO WEBSITE→

Williams Sonoma

What: Product development, packaging design, product innovation, personalization and customization program development.
Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.
View CasE Study→

Mutate

What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.
Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.
View brand id→

The Bomb Co.

What: Brand strategy, campaign strategy, art direction, creative direction, content development. 
Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.
LINK TO WEBSITE→

Halotop

What: We collaborated with Filebrand to develop art direction, graphic design, and packaging strategy for Halo Top, ensuring a visually compelling and strategically aligned brand presence.
Why: Our goal was to enhance Halo Top’s packaging and visual identity to reflect its balance of indulgence and nutrition while standing out in the competitive frozen dessert market.
VIEW CASE STUDY→

Legendary Foods

What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Legendary Foods, ensuring their visual identity aligns with their high-protein, low-carb innovation.
Why: Our goal was to create packaging that communicates both indulgence and nutrition, positioning Legendary Foods as a leader in the functional snack category while enhancing shelf appeal and brand recognition.
VIEW CASE STUDY→

VLVT by Cardi B

What: We developed VLVT by Cardi B through product development, creative direction, art direction, web development, sales assets, content creation (static and renders), and packaging—crafting a premium razor that merges innovation, style, and performance into a bold, luxury self-care experience.
Why: We developed VLVT by Cardi B to transform shaving into a luxurious, high-performance ritual that blends style, confidence, and precision.
VIEW CASE STUDY→

Aera

What: We crafted packaging that reflects Aera’s premium positioning and sensory-driven experience, blending minimalism with sophisticated design to elevate the brand’s home fragrance offerings.
Why: The packaging merges elegance and function, using refined textures, soft neutral tones, and geometric patterns to communicate luxury, warmth, and modernity across seasonal collections.
VIEW CASE STUDY→

Starbucks

What: We designed premium, seasonally inspired packaging for Starbucks, including the Sunsera Blend and Holiday Cold Brew gift sets, blending brand consistency with fresh, engaging visuals.
Why: The goal was to elevate the unboxing experience, drive retail engagement, and create giftable, high-impact packaging that resonates with Starbucks' audience while reinforcing its premium positioning.
VIEW CASE STUDY→
VIEW PRESENTATION→

Rest

What: Brand strategy, campaign strategy, art direction, creative direction, content development. 
Why: When Rest launched, it wasn’t just about selling sleep products. It was about changing the way people think about rest itself. We crafted Rest’s brand and campaign strategy to position sleep as a vital necessity, not a luxury—shaping its identity, message, and visuals to shift culture.
LINK TO WEBSITE→

iPack

What: We built iPACK’s brand identity and strategy through an archetype-driven framework, positioning, messaging, and visual identity to create a cohesive, modern brand, reinforced by creative direction, digital experience, and multichannel campaign execution.
Why: We developed iPACK’s brand strategy to establish it as a premium, modular packaging solution—blending innovation, lifestyle appeal, and seamless functionality to redefine the industry standard.
Visit Website→

Bloom

What: We created bold, high-impact packaging for BLOOM, designed to enhance retail visibility, reinforce brand identity, and communicate the product’s premium quality.
Why: The goal was to establish a striking shelf presence, ensure instant brand recognition, and align with BLOOM’s mission of making cannabis more accessible and community-driven.
VIEW CASE STUDY→

Outwild

What: Branding, product development, brand strategy, sales strategy, sourcing, production, product engineering, technical design.
Why: To establish Outwild as a premier outdoor lifestyle brand, deliver high-performing products, and drive sales growth through a cohesive and compelling brand identity.
VIEW PRESENTATION→

Ammanii

What: We led product design and content creation for AMMANII, crafting symbolic jewelry pieces and storytelling content that reflect the brand’s cultural roots and empower its audience.

Why: To translate AMMANII’s vision of global sisterhood and heritage into tangible, emotionally resonant experiences that connect with women through both form and narrative..
View CasE Study→

Quest Protein

What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Quest Nutrition, ensuring their brand identity reflects their commitment to high-protein, low-carb innovation.
Why: Our goal was to enhance Quest Nutrition’s packaging to communicate both performance and indulgence, reinforcing its position as a leader in the health-focused snack industry while increasing retail impact.
VIEW CASE STUDY→

Viome

What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
Why: To position Viome as a leader in personalized health insights, driving customer trust and business growth through clear messaging and engaging content.
LINK TO WEBSITE→

NuEthix

What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
Why: To establish Nuethix as a trusted authority in health and wellness, increasing brand loyalty and market share with a refined identity and impactful storytelling.
LINK TO WEBSITE→
A Logo is NOT a Brand

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est. et. chaos.

Build Relationships that Last

It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.

Work with Experience

With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.

Work with Honor

At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.

Shade Tactics™ is a strategic branding system that structures identity, decision-making, and audience connection through archetypal frameworks, propaganda techniques, and psychological triggers. Some people call it manipulation. We call it strategy.

Without a brand, a company is just a product waiting to be forgotten.