FOCUS WHERE ITS NEEDED
PDF Group x Tanya Creations
Tanya Creations is clearly looking to hire a Jewelry Merchandiser, but what you’re really seeking is someone who can bridge creative development, trend forecasting, merchandising strategy, and cross-functional collaboration. That’s where The PDF groups services could step in and offer more than just a single hire — a strategic creative partner that supports and strengthens your entire merchandising and brand development process.
PDF Group x Tanya Creations
Not just a Merchandiser — a full-scale partner in product strategy, trend innovation, and brand development.
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A fast, detail-oriented merchandiser with product development and trend knowledge
Someone to develop and execute merchandising plans
Internal collaboration with sourcing, sales, and production
Support across holidays and seasonal product planning
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1. Trend Forecasting & Product Direction
Quarterly trend decks tailored for fashion jewelry & seasonal gifting
Aesthetic direction aligned with consumer insights and market analysis
Materials, shapes, and motifs predicted 12–18 months ahead
2. Product Development Strategy
Full concept-to-shelf support: ideation, mood boards, collection planning
Tech packs, sourcing coordination, and manufacturer-ready files
Support for private label or in-house brand line development
3. Merchandising & Assortment Planning
Cohesive collection strategy based on sales history and market gaps
Line architecture, pricing strategy, and placement recs
Visual merchandising and digital layout mockups
4. Holiday & Capsule Collection Builds
Seasonal strategy mapped by quarter
Storytelling, packaging concepts, and gifting tier frameworks
5. Cross-Team Workflow Optimization
Streamlined tools for cross-department collaboration (sales, sourcing, design)
Templates, calendars, and digital asset management
6. Brand Identity Support
Packaging and unboxing experience design
Collection naming, copywriting, and campaign art direction
Social content strategy aligned to product drops
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Access a full team of merchandisers, strategists, and creatives for less than the cost of one hire
Speed up development with plug-and-play tools and templates
Ensure products are not just trendy — but market-ready and margin-smart
Seamlessly integrate with your team’s workflow or operate independently
Baublebar
What: The PDF Group led product development for BaubleBar, creating personalized accessories that blended trend-forward design with scalable production.Why: To help BaubleBar deepen customer connection through customizable, emotionally resonant products that drive retention and giftability.view Case Study→
The only source of knowledge is experience.
Relevant Experience
With over 40 years of combined expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to your goals.
Tres Colori
WHAT: We led a full rebrand for Tres Colori to elevate its identity, unify its customer experience, and position it for long-term growth.
WHY: Because in a saturated market, personalization alone isn’t enough—a brand needs soul, strategy, and story to stand out and scale.View CasE Study→Other Experience
Museum
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, and the integration of subconscious psychological cues.Why: A strong brand and strategy differentiate an agency, build trust, and attract the right clients. For Museum, the focus on subconscious cues and digital artistry ensures it stands out as innovative, precise, and highly valued.View brand id→
Dormify
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: We shaped Dormify’s brand and campaign strategy to transform dorm shopping from a necessity into a personalized, trend-driven experience—making small spaces feel like home.LINK TO WEBSITE→
Williams Sonoma
What: Product development, packaging design, product innovation, personalization and customization program development.Why: To strengthen Williams Sonoma’s leadership in high-quality kitchen and home goods, attract new customers, and boost profitability by offering tailored shopping experiences.View CasE Study→
Mutate
What: Brand strategy, visual identity design, positioning, research, customer insights, personality profile development, custom typography and the integration of subconscious psychological cues.Why: A strong brand and strategy are essential to differentiate, build trust, and foster engagement. The focus on subconscious cues ensures the brand connects on a deeper psychological level, creating a memorable and impactful identity.View brand id→
The Bomb Co.
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: To drive Bomb Co’s market expansion and profitability with bold campaigns and creative assets that resonate with its audience and differentiate the brand.LINK TO WEBSITE→
Halotop
What: We collaborated with Filebrand to develop art direction, graphic design, and packaging strategy for Halo Top, ensuring a visually compelling and strategically aligned brand presence.Why: Our goal was to enhance Halo Top’s packaging and visual identity to reflect its balance of indulgence and nutrition while standing out in the competitive frozen dessert market.VIEW CASE STUDY→
Legendary Foods
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Legendary Foods, ensuring their visual identity aligns with their high-protein, low-carb innovation.Why: Our goal was to create packaging that communicates both indulgence and nutrition, positioning Legendary Foods as a leader in the functional snack category while enhancing shelf appeal and brand recognition.VIEW CASE STUDY→
VLVT by Cardi B
What: We developed VLVT by Cardi B through product development, creative direction, art direction, web development, sales assets, content creation (static and renders), and packaging—crafting a premium razor that merges innovation, style, and performance into a bold, luxury self-care experience.Why: We developed VLVT by Cardi B to transform shaving into a luxurious, high-performance ritual that blends style, confidence, and precision.VIEW CASE STUDY→
Aera
What: We crafted packaging that reflects Aera’s premium positioning and sensory-driven experience, blending minimalism with sophisticated design to elevate the brand’s home fragrance offerings.Why: The packaging merges elegance and function, using refined textures, soft neutral tones, and geometric patterns to communicate luxury, warmth, and modernity across seasonal collections.VIEW CASE STUDY→
Starbucks
What: We designed premium, seasonally inspired packaging for Starbucks, including the Sunsera Blend and Holiday Cold Brew gift sets, blending brand consistency with fresh, engaging visuals.Why: The goal was to elevate the unboxing experience, drive retail engagement, and create giftable, high-impact packaging that resonates with Starbucks' audience while reinforcing its premium positioning.VIEW CASE STUDY→VIEW PRESENTATION→
Rest
What: Brand strategy, campaign strategy, art direction, creative direction, content development. Why: When Rest launched, it wasn’t just about selling sleep products. It was about changing the way people think about rest itself. We crafted Rest’s brand and campaign strategy to position sleep as a vital necessity, not a luxury—shaping its identity, message, and visuals to shift culture.LINK TO WEBSITE→
Quest Protein
What: We collaborated with Filebrand to develop the art direction, graphic design, and packaging strategy for Quest Nutrition, ensuring their brand identity reflects their commitment to high-protein, low-carb innovation.Why: Our goal was to enhance Quest Nutrition’s packaging to communicate both performance and indulgence, reinforcing its position as a leader in the health-focused snack industry while increasing retail impact.VIEW CASE STUDY→
iPack
What: We built iPACK’s brand identity and strategy through an archetype-driven framework, positioning, messaging, and visual identity to create a cohesive, modern brand, reinforced by creative direction, digital experience, and multichannel campaign execution.Why: We developed iPACK’s brand strategy to establish it as a premium, modular packaging solution—blending innovation, lifestyle appeal, and seamless functionality to redefine the industry standard.Visit Website→
Viome
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.Why: To position Viome as a leader in personalized health insights, driving customer trust and business growth through clear messaging and engaging content.LINK TO WEBSITE→
Bloom
What: We created bold, high-impact packaging for BLOOM, designed to enhance retail visibility, reinforce brand identity, and communicate the product’s premium quality.Why: The goal was to establish a striking shelf presence, ensure instant brand recognition, and align with BLOOM’s mission of making cannabis more accessible and community-driven.VIEW CASE STUDY→
Outwild
What: Branding, product development, brand strategy, sales strategy, sourcing, production, product engineering, technical design.Why: To establish Outwild as a premier outdoor lifestyle brand, deliver high-performing products, and drive sales growth through a cohesive and compelling brand identity.VIEW PRESENTATION→
Ammanii
What: We led product design and content creation for AMMANII, crafting symbolic jewelry pieces and storytelling content that reflect the brand’s cultural roots and empower its audience.
Why: To translate AMMANII’s vision of global sisterhood and heritage into tangible, emotionally resonant experiences that connect with women through both form and narrative..View CasE Study→
NuEthix
What: Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.Why: To establish Nuethix as a trusted authority in health and wellness, increasing brand loyalty and market share with a refined identity and impactful storytelling.LINK TO WEBSITE→
A Logo is NOT a BrandSelect Cliente
est. et. chaos.Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
Shade Tactics™ is a strategic branding system that structures identity, decision-making, and audience connection through archetypal frameworks, propaganda techniques, and psychological triggers. Some people call it manipulation. We call it strategy.