est. et. chaos.Build Relationships that Last
It might be our downfall, but we actually care—about the project, the brand, and you. Great relationships are the foundation of everything we do. We believe in collaboration, in working together toward a shared goal. Because success is never a solo act.
Work with Experience
With 40+ years of combined experience in branding, product development, and marketing, The PDF Group has worked with iconic brands like Nestlé, Starbucks, Levi’s, Disney, and more. From rebranding to crafting concepts from scratch, we treat every project like our own, using a hands-on approach to help brands thrive.
Work with Honor
At The PDF Group, integrity and transparency are at the heart of everything we do. We follow a clear, step-by-step process, keeping everything organized on a set timeline—no guesswork involved. Decisions are a team effort, always made with the brand’s best interest in mind. In profit-share or equity partnerships, we focus on thorough testing, clear documentation, and realistic goals. Simply put, we walk the walk, delivering on every promise with care and accountability.
FOCUS WHERE ITS NEEDED
The PDF Group—Present Day Future—is a brand strategy and product development firm built for the brands of tomorrow. It’s not your typical agency. PDF doesn’t just give brands a look or a voice, we diagnose, adapt, and build what our clients actually need. With experience across nearly every niche—from fashion to tech, wellness to retail—we’ve seen the patterns, solved the problems, and cracked the codes. Whatever challenge you’re facing, we’ve likely solved it before—and if we haven’t, we’ll figure it out faster than anyone else.
The only source of knowledge is experience.
Relevant Experience
With over 40 years of combined expertise in brand strategy, product development & content creation, we’ve curated a selection of projects most relevant to your goals.
Enterprise
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Designed seasonal packaging systems for Sunsera Blend and Holiday Cold Brew.
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Developed creative direction and a customization program for hydration products.
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Delivered brand strategy, creative direction, and a full website design in 30 days.
Apparel
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Created a modular narrative system to align product storytelling with audience behavior.
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Developed brand strategy and refined storytelling.
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Directed a visual and strategic rebrand emphasizing humor, irreverence, and laidback culture.,
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Developed brand strategy, identity, and visual direction for a minimalist clothing line rooted in simplicity.
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Created a refreshed visual system and identity strategy grounded in brand heritage.
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Built a structured product strategy and brand system to amplify bold messaging.
Accessories
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Created customizable product strategies to support a fun, personal accessory brand.
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Rebranded a personalized jewelry company with a modern visual system and deeper customer connection.
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A brand story and design strategy that connected jewelry to culture and meaning.
Health + Wellness
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Brand and campaign strategy, driven by archetypal alignment.
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Directed packaging design to balance nutritional benefits with shelf appeal.
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Refined packaging to communicate performance benefits and indulgence.
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Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
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Brand strategy, content development, marketing, and strategic influence shaping visual identity, sales, packaging, and overall market presence.
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We created bold, high-impact packaging for BLOOM, designed to enhance retail visibility, reinforce brand identity, and communicate the product’s premium quality.
Life Style
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Developed brand strategy, creative direction, and archetype analysis.
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Brand strategy, campaign strategy, art direction, creative direction, content development.
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Crafted packaging that reflects Aera’s premium positioning and sensory-driven experience, blending minimalism with sophisticated design.
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Collaborated with Filebrand to develop art direction, graphic design, and packaging strategy for Halo Top.
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Created a full product and brand identity system including packaging and digital assets.
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Branding, product development, brand strategy, sales strategy, sourcing, production, product engineering, technical design.
Service
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Full rebrand create using subconscious cues and archetypal personality profiling.
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Named and developed the brand from scratch including full identity, custom typeface, and brand strategy.
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Led full rebrand including messaging, visual identity, and strategic positioning.
A Logo is NOT a BrandSelect Cliente
Shade Tactics™ is a strategic branding system that structures identity, decision-making, and audience connection through archetypal frameworks, propaganda techniques, and psychological triggers. Some people call it manipulation. We call it strategy.